3rd Parties Gushing Pink About the Wii

WiiAnd that’s as pink as the pink DS Lite. These third parties are all praises for the Wii, citing its innovative approach to gaming, its broad appeal across the audience, and its accessibility to the masses as reasons to get its games in line for the new console.

Of course they’ve been hard at work developing all the confirmed titles for the Wii that we’ve heard up to now, but we’ll bet that’s just the beginning, and behind those closed doors at EA, Sega, Konami, and elsewhere, new and radical ideas for Wii games must be brewing up a storm.

The only thing that remains to be heard now are those quotes from ordinary gamers like you gushing pink about the Wii. But that’ll wait until November 19. In the meanwhile, check out what the third parties have to say about the Wii.

Larry Probst, Chairman/CEO, Electronic Arts

  • I believe the Wii will attract new and casual gamers to the world of interactive entertainment. It’s a fun, easy and economical system that will become a bridge to gaming for mainstream audiences. At EA, we are putting more support behind the Wii than any Nintendo hardware launch since the Super NES.

Robert Kotick, Chairman/CEO, Activision, Inc.

  • The Wii is changing audience interaction, opening up whole new experiences that have never been possible in video games. With the instinctual control of the Wii Remote, Nintendo is advancing the gaming experience to the broadest audience of gamers. Activision is excited about the launch of the Wii and the opportunity it offers. So much so, we plan to have five titles available at launch – our strongest lineup ever for a new console. We have more development resources devoted to the Wii than to any previous Nintendo platform. The Wii is likely to have a profound impact on the size, growth and overall opportunities for the video game market.

Listen to what other game developers have to say about the Wii after the jump.

WiiAnd that’s as pink as the pink DS Lite. These third parties are all praises for the Wii, citing its innovative approach to gaming, its broad appeal across the audience, and its accessibility to the masses as reasons to get its games in line for the new console.

Of course they’ve been hard at work developing all the confirmed titles for the Wii that we’ve heard up to now, but we’ll bet that’s just the beginning, and behind those closed doors at EA, Sega, Konami, and elsewhere, new and radical ideas for Wii games must be brewing up a storm.

The only thing that remains to be heard now are those quotes from ordinary gamers like you gushing pink about the Wii. But that’ll wait until November 19. In the meanwhile, check out what the third parties have to say about the Wii.

Larry Probst, Chairman/CEO, Electronic Arts

  • I believe the Wii will attract new and casual gamers to the world of interactive entertainment. ItÂ’s a fun, easy and economical system that will become a bridge to gaming for mainstream audiences. At EA, we are putting more support behind the Wii than any Nintendo hardware launch since the Super NES.

Robert Kotick, Chairman/CEO, Activision, Inc.

  • The Wii is changing audience interaction, opening up whole new experiences that have never been possible in video games. With the instinctual control of the Wii Remote, Nintendo is advancing the gaming experience to the broadest audience of gamers. Activision is excited about the launch of the Wii and the opportunity it offers. So much so, we plan to have five titles available at launch – our strongest lineup ever for a new console. We have more development resources devoted to the Wii than to any previous Nintendo platform. The Wii is likely to have a profound impact on the size, growth and overall opportunities for the video game market.

Laurent DeToc, President, Ubisoft North America

  • The Wii control scheme opens up unexplored areas for our talented teams to innovate when creating games. ItÂ’s invigorating for us. We believe that it will help create a new level of interest in video games and engage more players around the world.

David Pierce, President/CEO, Atari, Inc.

  • NintendoÂ’s strategy is expanding the market. We are thrilled.

Shinichi Suzuki, President, Atlus U.S.A., Inc.

  • NintendoÂ’s vision perfectly aligns with our strategy to broaden our portfolio by allowing us to create new genres that have strong global appeal.

Graham Hopper, Senior Vice President/General Manager, Buena Vista Games

  • Video games are becoming more of a mainstream phenomenon than ever before with virtually all members of the family playing different games in the living room. NintendoÂ’s strategy of ease of play and mass marketing pricing is perfectly aligned with Disney.

Geoff Mulligan, COO, Konami Digital Entertainment, Inc.

  • In order for our industry to continue to grow, weÂ’ve got to think about gaming and games differently. ThatÂ’s exactly what Nintendo is doing.

Naoya Tsurumi, CEO, Sega of America

  • For established publishers, the Virtual Console model is a tremendous opportunity to extend our classic brands. Nobody ever thinks of a good book as retired – why shouldnÂ’t great games live forever, too?

Brian Farrell, President and CEO, THQ, Inc.

  • With escalating costs for both developing games and for consumers buying new game systems, we applaud NintendoÂ’s drive to spread gaming to the masses – and we fully support that approach.

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