8.9 million U.S consumers willing to pay PS3’s full price
All ye analysts who predicted that the PS3 has priced itself out of the next-gen console wars, prepare to eat crow (if you’re in the US), humble pie (if you’re in the UK), bad sushi (for Japanese analysts) or stuff your face with your foot (for everyone else on the planet).
According to Interpret, an LA-based global research firm, 8.9 million U.S. consumers are willing to pay the full price for the PS3 (US$ 500 or US$ 600). In the same survey, only 5.7 million consumers said they will buy the much cheaper Wii (US$ 250) while only 800,000 consumers will shell out US$ 300 – US$ 400 for the Xbox 360.
Interpret says that the actual PS3 sales will be limited only by Sony‘s availability to supply the rabid demand for the PS3, while Microsoft is expected to hit bumps at its current price. Of course, the Xbox 360 has already sold a few units since its launch, so less new purchases are expected. However, the firm says the availability of the PS3 and Wii will further test the Xbox 360’s drawing power which has been unchallenged since its debut almost a year ago.
Meanwhile, Wii has been tagged as the spoiler – the cheap but less powerful alternative – that the firm says appeals to both older hardcore gamers and younger players.
Via Next Gen
All ye analysts who predicted that the PS3 has priced itself out of the next-gen console wars, prepare to eat crow (if you’re in the US), humble pie (if you’re in the UK), bad sushi (for Japanese analysts) or stuff your face with your foot (for everyone else on the planet).
According to Interpret, an LA-based global research firm, 8.9 million U.S. consumers are willing to pay the full price for the PS3 (US$ 500 or US$ 600). In the same survey, only 5.7 million consumers said they will buy the much cheaper Wii (US$ 250) while only 800,000 consumers will shell out US$ 300 – US$ 400 for the Xbox 360.
Interpret says that the actual PS3 sales will be limited only by Sony‘s availability to supply the rabid demand for the PS3, while Microsoft is expected to hit bumps at its current price. Of course, the Xbox 360 has already sold a few units since its launch, so less new purchases are expected. However, the firm says the availability of the PS3 and Wii will further test the Xbox 360’s drawing power which has been unchallenged since its debut almost a year ago.
Meanwhile, Wii has been tagged as the spoiler – the cheap but less powerful alternative – that the firm says appeals to both older hardcore gamers and younger players.
Via Next Gen
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