A Q&A with AU Xbox exec David McLean

David McLean - top Xbox exec of Australia - Image 1While Europe and Australia waits for the Playstation 3’s arrival on March 23, Randolph Ramsay of GameSpot Australia decided to ask Microsoft Australia’s top Xbox exec, David McLean, what he anticipates from the addition of competition.

For McLean, he’s pleased with the current progress of the 360 down under. GfK Australia figures mark Xbox AU shares at approximately 145,000 units in the market. He is also satisfied at the current status of the Xbox 360 in its life cycle and that they’re notably ahead of the competition.

All the talk about life cycles seemed to have stemmed from the fact that the competitors have claimed that the 360’s install base hasn’t hit anywhere near the PS2‘s. McLean justifies the 360’s progress based on the point in the life cycle it’s situated in now. He has every belief that the momentum of the product puts the 360 “on track.”

McLean, just like another Sony exec, acknowledges the Wii’s success and respects Nintendo’s experience in the industry and their innovative direction. He is speculative, however, of the attach rate of the console. He stated that the Wii could be challenged by that fact. He believes that the right games and software would be able drive the rate up and continually provide rich content to support the motion-sensing game drive.

With the launching of the PS3, McLean knows that the real truth will come out once stores display the PS3, 360, and Wii side-by-side. Customers’ first-hand experiences will now reveal which console they really favor the most. He’s also pretty happy that the 360 does provide great value for money. Even with the price difference between the PS3 and the 360, he believes that price does play a part in the race, although he is sure that it depends all on the customer’s choice.

You can click on the “Read” link below to read the whole session.

David McLean - top Xbox exec of Australia - Image 1While Europe and Australia waits for the Playstation 3’s arrival on March 23, Randolph Ramsay of GameSpot Australia decided to ask Microsoft Australia’s top Xbox exec, David McLean, what he anticipates from the addition of competition.

For McLean, he’s pleased with the current progress of the 360 down under. GfK Australia figures mark Xbox AU shares at approximately 145,000 units in the market. He is also satisfied at the current status of the Xbox 360 in its life cycle and that they’re notably ahead of the competition.

All the talk about life cycles seemed to have stemmed from the fact that the competitors have claimed that the 360’s install base hasn’t hit anywhere near the PS2‘s. McLean justifies the 360’s progress based on the point in the life cycle it’s situated in now. He has every belief that the momentum of the product puts the 360 “on track.”

McLean, just like another Sony exec, acknowledges the Wii’s success and respects Nintendo’s experience in the industry and their innovative direction. He is speculative, however, of the attach rate of the console. He stated that the Wii could be challenged by that fact. He believes that the right games and software would be able drive the rate up and continually provide rich content to support the motion-sensing game drive.

With the launching of the PS3, McLean knows that the real truth will come out once stores display the PS3, 360, and Wii side-by-side. Customers’ first-hand experiences will now reveal which console they really favor the most. He’s also pretty happy that the 360 does provide great value for money. Even with the price difference between the PS3 and the 360, he believes that price does play a part in the race, although he is sure that it depends all on the customer’s choice.

You can click on the “Read” link below to read the whole session.

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