A Sneak Peek At The PS3 Ad Campaign?

Sony Ad


Many Bothan spies died to bring us this information.

Well not really, but I’ve always wanted to say that. In any case, these images were dropped off in our mailbox by a certain source who may be in the know at the erm, source… maybe. It’s all very clandestine and Broken Sword-ish, suffice to say they may or may not be authentic. 

These images are apparently representative of some of PlayStation 3 billboards that will be a part of the PlayStation 3 ad campaign. The billboards are slated to go up on October the 1st in New York but as always in cases such as these we can’t state with 100% certainty that these are real, still, we’re fairly certain (ish), they do seem to match Sony‘s penchant for high concept advertising and continue using the tag “Play Beyond”first shown at E3.

We’ve got what I’ve affectionately named “the bland 4D room one, the dead chessman one, and the big melty clock one. Have a looksee:

Sony Ads - Image 1    Sony Ads - Image 2    Sony Ads - Image 3

Some thoughts: Off the top of my head the big melty clock one appears to be an allusion to Salvador Dali’s surrealist painting The Persistence of Memory, it might even share some similar themes to that famous painting which also features a number of melting clocks which are a visual representation of the warping of time that appears when we enter the dream state ( “Play Beyond”, get it?). And then there’s the dead chessman, or more accurately, the dead King, I expect this one’s fairly straightforward, game of chess ends when one player captures the opponents kind, game over, checkmate… I think.

 Anyway, I’m looking forward to hearing what you guys think of these images and what you think they mean, share all in the comments below!

Sony Ad


Many Bothan spies died to bring us this information.

Well not really, but I’ve always wanted to say that. In any case, these images were dropped off in our mailbox by a certain source who may be in the know at the erm, source… maybe. It’s all very clandestine and Broken Sword-ish, suffice to say they may or may not be authentic. 

These images are apparently representative of some of PlayStation 3 billboards that will be a part of the PlayStation 3 ad campaign. The billboards are slated to go up on October the 1st in New York but as always in cases such as these we can’t state with 100% certainty that these are real, still, we’re fairly certain (ish), they do seem to match Sony‘s penchant for high concept advertising and continue using the tag “Play Beyond”first shown at E3.

We’ve got what I’ve affectionately named “the bland 4D room one, the dead chessman one, and the big melty clock one. Have a looksee:

Sony Ads - Image 1    Sony Ads - Image 2    Sony Ads - Image 3

Some thoughts: Off the top of my head the big melty clock one appears to be an allusion to Salvador Dali’s surrealist painting The Persistence of Memory, it might even share some similar themes to that famous painting which also features a number of melting clocks which are a visual representation of the warping of time that appears when we enter the dream state ( “Play Beyond”, get it?). And then there’s the dead chessman, or more accurately, the dead King, I expect this one’s fairly straightforward, game of chess ends when one player captures the opponents kind, game over, checkmate… I think.

 Anyway, I’m looking forward to hearing what you guys think of these images and what you think they mean, share all in the comments below!

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