Aaron Greenberg: Xbox 360 will outsell PS3 for full calendar year and the entire generation
If there’s anyone in the industry with such vocal, unwavering loyalty and confidence in his brand, it’s Aaron Greenberg. Leave it to Microsoft‘s director of product management to turn an interview into an elaborate sales pitch. Despite the Xbox 360’s current position in the sales department, Greenberg remains absolutely confident that they will still come out on top.
If there’s anyone in the industry with such vocal, unwavering loyalty and confidence in his brand, it’s Aaron Greenberg. Leave it to Microsoft‘s director of product management to turn an interview into an elaborate sales pitch. Despite the Xbox 360’s current position in the sales department, Greenberg remains absolutely confident that they will still come out on top.
Going into the holidays, Greenberg enumerates the Xbox 360’s big guns in remaining competitive in the market:
What really separates Xbox 360 from our competition is the massive amount of exclusive blockbuster games and entertainment that you can only get on our system. Just on the games side alone we have exclusives like Halo 3: ODST, Forza Motorsport 3, Left 4 Dead 2, Grand Theft Auto: Episodes From Liberty City (retail standalone), GTA IV: The Ballad of Gay Tony (exclusive downloadable content), and a ton of Xbox LIVE Arcade titles like the recently launched Shadow Complex. Then you have to add in things like Facebook, Twitter, Last.fm and the ability to instantly watch movies in Instant on HD in 1080p with no disc or download required.
When asked about entering the holidays with similar price points with the PS3 and Wii, Greenberg isn’t the least bit worried. “It is not a real concern to us – in fact, I can tell you to that when NPD releases September sales later today, we fully expect PlayStation 3 will come in as the console with the most units sold for the month.” Greenberg, however, pointed out that taking one inning does not mean you’ve won the game. You have to deliver “across all nine innings,” he said.
“What I can tell you is we remain confident that Xbox 360 will not only outsell PS3 for the full calendar year, but for this entire generation,” he said. But according to him, the story is not all about the hardware sales. “ItÂ’s about the entire ecosystem and investing in the future; something we are very focused on.” He goes on:
Sony, for example, has publicly noted that they lose money on every console they sell and with the price cut, they’re now losing even more money – so even with the PS3 in the market today at $299, you have to question if their business model is sustainable. I believe this generation Microsoft has really diversified the business model and the economics of the industry today is that our business about not just hardware, but also software and services.
Care to see the full interview? Head over to Game Informer via the source link below.
More on the Xbox 360:
Via Game Informer
About The Author
