Activision Boss: We might have to stop supporting Sony, Sony responds
Activision Blizzard President and CEO Bobby Kotick said in a statement earlier that he plans to abandon Sony‘s PS3 and PSP platforms unless Sony drops the PS3’s price and reduced its licensing fees. Sony’s reaction: we’re not reacting on that one.
Activision Blizzard President and CEO Bobby Kotick said in a statement earlier that he plans to abandon Sony‘s PS3 and PSP platforms unless Sony drops the PS3’s price and reduced its licensing fees. Sony’s reaction: we’re not reacting on that one.
Speaking to the Times Online, Kotick said that his company’s main concern right now is Sony:
I’m getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform. It’s expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation. They have to cut the price, because if they donÂ’t, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony. When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP [portable] too.
Kotick added that Activision Blizzard paid Sony US$ 500 million in royalties and other goods last year, which probably still worked out at 400 percent of the profit they made. SCEE, for their end, has issued a statement regarding the matter:
We respect our third-partiesÂ’ opinions and their right to express those opinions but we will not be commenting on this story.
Now this is getting all heated up. I wonder what Sony’s bigwigs are thinking right now. Stay tuned.
Related articles:
- E3 2009: E3 is not the right place to announce a PS3 price cut, says Sony
- Pachter on the PSP Go: Sony is ripping consumers off
Via vg247
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