Activision: PS3 game development not a problem

Want to hear some good news from Activision? Well, in a recent Earnings Call transcript posted over on Seeking Alpha, Activision’s Michael Griffith essentially told investors that they were having an easier time developing games for the PlayStation 3. This, when compared to other countries, citing Call of Duty 4 as an example of “best-in-class next-generation development.”

More on this development after the jump!

In a recent earnings call transcript posted on Seeking Alpha, Michael Griffith, president and CEO of Activision‘s Publishing Unit mentioned that the company had a “competitive advantage” in the area of games development for the PlayStation 3. He cited the multi-platform Call of Duty 4 (PS3, Xbox 360, PC) as an example of their next-gen development.

Since the actual transcript is 10 pages long, you’ll want to check out page five, wherein Griffith says the following about developing games on the “technically challenging platform” known as the PlayStation 3:

What you are seeing with many publishers is they are unable to simultaneously develop and launch on the PS3 and the Xbox 360. Instead, they develop and release one SKU at a time or they simply donÂ’t release a PS3 SKU at all. Call of Duty 4 represents the best-in-class next-generation development, making it the number one selling title of all time on the PS3.

Over the past year, our central technology group has created a proprietary set of tools for next-gen development that has enabled our developers to address the challenging PS3 architecture in efficient ways. Our tools allow us to identify performance bottlenecks in the PS3 and focus our effort in a targeted way to improve performance that would otherwise without these tools simply be a trial-and-error approach.

While Griffith does admit that the PS3 is a tough nut to crack, development wise, they’ve found ways to make it a lot easier to build on the platform. As you can probably guess, that also translates into an easier time making games for gamers, and hopefully, better games for everyone as well.

Via Seeking Alpha