In order to win back their arcade customers after losing them to the Nintendo Wii (and to boost income as well), Capcom is set on revamping their arcade business by putting more focus on games that appeal to women and families. Read on to find out more!
Thanks to their arcade operations in Japan, Capcom may enjoy a seven-year high revenue rate come March 2009, said Capcom president Haruhiro Tsujimoto. To ensure the boost of profits, Capcom will close centers that have low revenue rate and will open new establishments that will cater to women and families.
They are currently planning on adding eight arcade establishments and closing three centers. Capcom will now add more focus on games that have the same appeal as Nintendo’s Wii, which is considered as partly the reason why they lost customers. Which isn’t much of a surprise, since many classic arcade games are now available on the Wii.
If their plan to revamp their arcades goes well, Capcom estimates that their net income will rise to 6.2 billion yen (US$ 56 million) in year ending March 2008, while sales will go up to 78 billion yen (about US$ 700 million). The profits will roll in thanks in part to the release of their upcoming titles for franchises such as Resident Evil, Monster Hunter, and the Devil May Cry series.