David Perry: E3 is lost, Sony needs new strategies
A few months ago, Acclaim‘s David Perry said some pretty harsh words that got him into the headlines, saying that E3 is broken and an embarrassment, and that Sony has no chance of making money on the PlayStation 3.
Apparently he wasn’t through speaking his mind. This guy gets into the news more often for what he says than for his games. More bashing from Perry in the full article.
A few months ago, Acclaim‘s David Perry said some pretty harsh words that got him into the headlines, saying that E3 is broken and an embarrassment, and that Sony has no chance of making money on the PlayStation 3.
Apparently he wasn’t through speaking his mind. This guy gets into the news more often for what he says than for his games.
On the recent 57% slash on Sony’s earnings forecast, Perry is of the opinion that the company needs new business models, saying:
The PS3 hardware is there, and there are plenty of opportunities for Sony to disrupt in other ways, via new business models. If they stick with status quo, it’s going to be an incredibly tough time for them. Microsoft is ahead with their online strategy and Nintendo is ahead with sales.
Besides great games, I think the lessons learned are that price and accessibility are key. So what are Sony doing about that every day now, and what new business models will they introduce on PS3? They are rapidly running out of time to make these decisions.
Well, Acclaim would be in a position to know something about changing business models, considering it was built on a company that went bankrupt. Ouch. Anyway, Perry isn’t through. On E3, he has this to say:
There’s very little innovation required here, it’s completely clear what we need, and how we need it. […] They were at the tipping point before, if they can get there again, I do believe they can get their mojo back and actually grow the show beyond what it was before.
It should include consumers as the industry is changing, the direct relationship with the consumers will be everything in the next 20 years and they might as well get started!
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