EA: Episodic content could boost PC gaming
PC gaming has taken a slight hit from the next generation of home and portable games consoles, with gamers going for the cheaper reality of console gaming over quite costly PC upgrades. PC gaming needs something to draw those gamers back and according to EA UK Managing Director Keith Ramsdale, episodic content is the way to draw gamers away from their consoles and onto PCs. Ramsdale said:
FIFA on PC for years used to be a constant number. We used to know we’d sell 70,000 units in the UK. And over the last couple of years, that number’s just gone – it’s gone to 20,000 units, and I think those users have moved to Xbox and PS, the consoles. In Korea they launched FIFA Online, and instantly it had 100,000 users.
Ramsdale is trying to say that by using direct PC download games, massively multiplayer online games, and episodic content, gamers will move towards PC gaming for the content alone.
Ramsdale went on to say, “There are some examples already – you’ve got add-ons which are inherent in the PC business that work well, and it shows an appetite for episodic content.”
We might be seeing some more online and episodic-oriented games from EA in the future. A few ideas that have been conjured up by other members of staff back at the QJ office include World of FIFA and Battlefield: 2242, 2243 and 2244; but I doubt they’d succeed. Wait a minute…World of FIFA? What a good idea! Hopefully episodic games will take people away from hacking game sites, too.
Via GI.biz
PC gaming has taken a slight hit from the next generation of home and portable games consoles, with gamers going for the cheaper reality of console gaming over quite costly PC upgrades. PC gaming needs something to draw those gamers back and according to EA UK Managing Director Keith Ramsdale, episodic content is the way to draw gamers away from their consoles and onto PCs. Ramsdale said:
FIFA on PC for years used to be a constant number. We used to know we’d sell 70,000 units in the UK. And over the last couple of years, that number’s just gone – it’s gone to 20,000 units, and I think those users have moved to Xbox and PS, the consoles. In Korea they launched FIFA Online, and instantly it had 100,000 users.
Ramsdale is trying to say that by using direct PC download games, massively multiplayer online games, and episodic content, gamers will move towards PC gaming for the content alone.
Ramsdale went on to say, “There are some examples already – you’ve got add-ons which are inherent in the PC business that work well, and it shows an appetite for episodic content.”
We might be seeing some more online and episodic-oriented games from EA in the future. A few ideas that have been conjured up by other members of staff back at the QJ office include World of FIFA and Battlefield: 2242, 2243 and 2244; but I doubt they’d succeed. Wait a minute…World of FIFA? What a good idea! Hopefully episodic games will take people away from hacking game sites, too.
Via GI.biz
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