Eidos, Double Fusion sign in-game ads deal

It looks like whether we like it or not, more in-game advertising is coming our way as Eidos Interactive has just announced a three-year deal with in-game advertising specialists Double Fusion.

The deal between the two companies will cover ten Eidos titles, all currently in various stages of development. The ads will reportedly range from dynamically-served advertisements, which can be rotated or changed after the games’ release, to deep integrations and product placements.

Eidos Interactive Chief Executive Jane Cavanagh had the following to say regarding the deal: “This is an exciting and innovative opportunity for Eidos, we’re delighted to be working with Double Fusion and we fully believe that our titles will offer the perfect platform for the right media partners.”

It looks like whether we like it or not, more in-game advertising is coming our way as Eidos Interactive has just announced a three-year deal with in-game advertising specialists Double Fusion.

The deal between the two companies will cover ten Eidos titles, all currently in various stages of development. The ads will reportedly range from dynamically-served advertisements, which can be rotated or changed after the games’ release, to deep integrations and product placements.

Eidos Interactive Chief Executive Jane Cavanagh had the following to say regarding the deal: “This is an exciting and innovative opportunity for Eidos, we’re delighted to be working with Double Fusion and we fully believe that our titles will offer the perfect platform for the right media partners.”