Empire Interactive picks up Jackass: The Game
Back in November 2006, we informed you that video game developer Sidhe Interactive is bringing MTV’s popular show Jackass to the PlayStation Portable (PSP) platform in the form of Jackass: The Game.
Since then, nothing’s been heard about the game… until today. Empire Interactive just announced that it will be taking care of the game’s publishing reins. If we are not mistaken, this is actually one of the few major announcements from Empire ever since it acquired technology firm Silverstar late last year.
Aside from the PSP version, Jackass: The Game will also be appearing on the PlayStation (PS2) platform and other versions will also be announced in the coming weeks. Furthermore, the PSP and PS2 versions of the title will be released this coming September as a full game.
This will coincide with MTV Europe‘s promotional events and materials (Jackass DVD) for the TV show. Empire CEO Ian Higgins commented,
We’re really pleased with the deal. It shows that we’re very much back in business. The genesis of the deal was two of our new directors, Joe Abrams and Geoff Heath, talking to the U.S. publisher and developer. We got involved from here by putting a string marketing campaign together for them.
Speaking of which, Empire Interactive is really going all-out for Jackass: The Game as a multimedia marketing campaign is being planned. Higgins added that he believes that this is their biggest title for some time in Europe and that, Jackass: The Game, has the potential to top the charts.
Back in November 2006, we informed you that video game developer Sidhe Interactive is bringing MTV’s popular show Jackass to the PlayStation Portable (PSP) platform in the form of Jackass: The Game.
Since then, nothing’s been heard about the game… until today. Empire Interactive just announced that it will be taking care of the game’s publishing reins. If we are not mistaken, this is actually one of the few major announcements from Empire ever since it acquired technology firm Silverstar late last year.
Aside from the PSP version, Jackass: The Game will also be appearing on the PlayStation (PS2) platform and other versions will also be announced in the coming weeks. Furthermore, the PSP and PS2 versions of the title will be released this coming September as a full game.
This will coincide with MTV Europe‘s promotional events and materials (Jackass DVD) for the TV show. Empire CEO Ian Higgins commented,
We’re really pleased with the deal. It shows that we’re very much back in business. The genesis of the deal was two of our new directors, Joe Abrams and Geoff Heath, talking to the U.S. publisher and developer. We got involved from here by putting a string marketing campaign together for them.
Speaking of which, Empire Interactive is really going all-out for Jackass: The Game as a multimedia marketing campaign is being planned. Higgins added that he believes that this is their biggest title for some time in Europe and that, Jackass: The Game, has the potential to top the charts.
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