ESA announced details of E3Expo 2007
Following the announcement of Entertainment Software Association (ESA) that the 2007 Electronic Entertainment Expo (E3Expo) will be downsized to a smaller scale as compared to E3Expo 2006, they now reveal what it’s new format will be.
The new setup was envisioned to provide the gaming industry with a more intimate program. In contrast to this year’s E3Expo, which featured large trade shows, E3Expo 2007 will be more focused on targeted, personalized meetings and activities, according to ESA.
And as promised, ESA recently released details on what to expect on next year’s E3 event. The next show will be renamed as the E3 Media and Business Summit featuring a low-key series of event for game developers, retailers and other key figures in the gaming industry. It will be held in Santa Monica, California from July 11 to 13 and it will only be accessible thru invitations. A central meeting will be held at the Barker Hangar in Santa Monica airport, complete with gaming displays and traditional “show and tell” trade show setups.
“The new E3 is first and foremost about getting business done. When we asked key audiences what they wanted in the new event, we heard that they wanted opportunities for high-level meetings in a business-like setting, to play games, network, and socialize, to see major company offerings while also preserving the sense of discovery that is so much a part of E3, and to hear substantive presentations on the most important issues and trends facing the industry,” said Douglas Lowenstein, President of ESA.
Gaming showcases, daily luncheon with industry leaders, and the “Into The Pixel” videogame art competition and exhibition will also be expected in E3Expo 2007. With the event being an invitation-only, the general public would not be able to stop by and check out the activities. With this, Lowenstein said that gaming has already entered the mainstream culture and a big event in order to draw attention is not necessary anymore.
Via ars technica
Following the announcement of Entertainment Software Association (ESA) that the 2007 Electronic Entertainment Expo (E3Expo) will be downsized to a smaller scale as compared to E3Expo 2006, they now reveal what it’s new format will be.
The new setup was envisioned to provide the gaming industry with a more intimate program. In contrast to this year’s E3Expo, which featured large trade shows, E3Expo 2007 will be more focused on targeted, personalized meetings and activities, according to ESA.
And as promised, ESA recently released details on what to expect on next year’s E3 event. The next show will be renamed as the E3 Media and Business Summit featuring a low-key series of event for game developers, retailers and other key figures in the gaming industry. It will be held in Santa Monica, California from July 11 to 13 and it will only be accessible thru invitations. A central meeting will be held at the Barker Hangar in Santa Monica airport, complete with gaming displays and traditional “show and tell” trade show setups.
“The new E3 is first and foremost about getting business done. When we asked key audiences what they wanted in the new event, we heard that they wanted opportunities for high-level meetings in a business-like setting, to play games, network, and socialize, to see major company offerings while also preserving the sense of discovery that is so much a part of E3, and to hear substantive presentations on the most important issues and trends facing the industry,” said Douglas Lowenstein, President of ESA.
Gaming showcases, daily luncheon with industry leaders, and the “Into The Pixel” videogame art competition and exhibition will also be expected in E3Expo 2007. With the event being an invitation-only, the general public would not be able to stop by and check out the activities. With this, Lowenstein said that gaming has already entered the mainstream culture and a big event in order to draw attention is not necessary anymore.
Via ars technica
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