ESA Speaks Out On E3 Disaster

As expected, the Entertainment Software Association (ESA) has now released a press statement concerning the future of the E3, we covered the news earlier. It is quite the literary masterpiece, filled with words like “excitement” and “evolution” to tell us that the new form of E3 is a voluntary decision, that it’s not all as bad as we may think. But many exhibitors have pulled their support already, instead opting to spend the money on their own individual conferences and meetings.

The ESA calls the “new E3” a “more intimate event focused on targeted, personalized meetings and activities”. It will still take place in Los Angeles, but will not feature the large trade show environment anymore. According to Douglas Lowenstein, ESA’s president, it’s “no longer necessary or efficient to have a single industry ‘mega-show” as other events like the Tokyo Game Show and Games Convention have emerged since the first E3 twelve years ago.

More news about the reshaped E3 will appear in the coming months, with the event replacing the old format seamlessly for a show debut in 2007. It’s clear that while the E3 has been a piece of dearly held video game history, the show’s quality has declined over the years. With E3’s future decided over, the big companies are going to have their own little meetings, the Games Convention takes the place as the big event and is even open to anyone, not just the press. So…who, exactly, would still go to a crippled E3?

As expected, the Entertainment Software Association (ESA) has now released a press statement concerning the future of the E3, we covered the news earlier. It is quite the literary masterpiece, filled with words like “excitement” and “evolution” to tell us that the new form of E3 is a voluntary decision, that it’s not all as bad as we may think. But many exhibitors have pulled their support already, instead opting to spend the money on their own individual conferences and meetings.

The ESA calls the “new E3” a “more intimate event focused on targeted, personalized meetings and activities”. It will still take place in Los Angeles, but will not feature the large trade show environment anymore. According to Douglas Lowenstein, ESA’s president, it’s “no longer necessary or efficient to have a single industry ‘mega-show” as other events like the Tokyo Game Show and Games Convention have emerged since the first E3 twelve years ago.

More news about the reshaped E3 will appear in the coming months, with the event replacing the old format seamlessly for a show debut in 2007. It’s clear that while the E3 has been a piece of dearly held video game history, the show’s quality has declined over the years. With E3’s future decided over, the big companies are going to have their own little meetings, the Games Convention takes the place as the big event and is even open to anyone, not just the press. So…who, exactly, would still go to a crippled E3?