Fils-Aime passionately upset about Wii shortage in NA

Up to now, a lot of people still complain over how difficult it is to find a Nintendo Wii. According to Nintendo of America president Reggie Fils-Aime, it only takes around an hour for a Wii console in North America to stay on shelves before going to the hands of its happy owner. Thus, there is shortage that Fils-Aime is passionately upset about. See the full article for details before they sell out.

The outspoken president at Nintendo of America‘s helm, Reggie Fils-Aime, sat down recently to discuss about future plans of the company behind the white hot Wii. He expressed his concern over shortages, after revealing it only takes just an hour on average for Nintendo Wii consoles to stay on shelves before purchase.

Fils-Aime reportedly got in touch with Wired, and pointed out that the Wii is still selling out in North America even after 17 months in the market. “We are passionately upset about the lack of product relative to demand,” he said.

During the discussion, it was noted that Nintendo Japan is the one responsible for manufacturing hardware. Nintendo of America then wants its parent company to acknowledge the “missed opportunities” due to lack of products to sell.

This isn’t the case for other regions, according to Fils-Aime who stated Japan and Europe don’t fall short of Nintendo Wii units to sell. He also brought up numbers showing 40% of Nintendo’s 1.8 million manufactures of the console per month reach the U.S.

Looks like the analyst Michael Pachter was on the money when he said the weaker dollar suggests Nintendo to make money out of countries with stronger currencies instead. Fils-Aime and Nintendo’s arm in North America are still waiting for supply to meet demand.