Fils-Aime says Nintendo ready for the holidays

Afraid that you aren’t going to get your hands on the latest Wii title this Christmas? No worries. Reggie Fils-Aime, the big man of Nintendo, assures gamers that they’ll be able to enjoy all the games they have planned for the holidays.

There were talks of Midway not being able to deliver its third party titles for Nintendo’s Wii console because of the relentless demand customers are imposing. However, Fils-Aime said that this was only a short-term issue and that Nintendo is currently working to ease the pressure off publishers. Read full article for more details.

Afraid that you aren’t going to get your hands on the latest Wii title this Christmas? No worries. Reggie Fils-Aime, the big man of Nintendo, assures gamers that they’ll be able to enjoy all the games they have planned for the holidays.

Earlier this month, there were talks of Midway not being able to deliver its third party titles for Nintendo’s Wii console because of the relentless demand customers are imposing. However, Fils-Aime was confident when he said that this was only a short-term issue and that Nintendo is currently working to ease the pressure off publishers as they take advantage of the Wii’s success.

He explained the company’s strategy in resolving the issue during a BMO Capital Markets conference:

What we’ve done is to ramp that capacity up and work with the publishers to ensure that their best titles get into the marketplace and [they] have a productive holiday. This is a very short-term situation that is effectively going to be resolved in a course of three week’s time.

Fils-Aime also mentioned that he wasn’t intimidated with the new tact that Nintendo’s competitors have shifted to by developing more casual titles and relatively cheap peripherals that could copy the Wii’s interface.

He said that because they created high-end systems where they lose money on hardware with every unit they sell, it also makes it harder for third-party developers to create content for their platforms.

Therefore the solution of creating casual games now won’t get them out of the box that they put themselves in, according to Fils-Aime. He ended by saying: “I don’t think a consumer paying US$ 600 for a Sony system, software and accessories is the same consumer who wants to play a more casual type of product.”