Gamestation acquired by GAME for GBP 74 million
European videogame and computer software retail giant GAME has acquired competitor Gamestation for GBP 74 million (US$ 148 million). According to GamesIndustry.biz, the market leader has unconditionally acquired the entire share capital of Gamestation on a debt, cash and tax-free basis.
“We are delighted to bring Gamestation into our portfolio and believe it has a strong future within the group,” said GAME chairman Peter Lewis. “The Gamestation business is one we have long admired and is complementary to our existing business in terms of both store portfolio and target customers.”
GAME points towards Gamestation’s standing among hardcore gamers as one of the key reasons for the acquisition, hence the move to keep the branding of both outlets separate. “By investing in both brands we will further enhance the group’s retail strategy while continuing to deliver and broaden our consumer reach,” said Lewis.
It was also speculated that U.S. retailer GameStop would also be putting in a bid for Gamestation and its 217 stores as part of their planned European expansion.
Via GamesIndustry
European videogame and computer software retail giant GAME has acquired competitor Gamestation for GBP 74 million (US$ 148 million). According to GamesIndustry.biz, the market leader has unconditionally acquired the entire share capital of Gamestation on a debt, cash and tax-free basis.
“We are delighted to bring Gamestation into our portfolio and believe it has a strong future within the group,” said GAME chairman Peter Lewis. “The Gamestation business is one we have long admired and is complementary to our existing business in terms of both store portfolio and target customers.”
GAME points towards Gamestation’s standing among hardcore gamers as one of the key reasons for the acquisition, hence the move to keep the branding of both outlets separate. “By investing in both brands we will further enhance the group’s retail strategy while continuing to deliver and broaden our consumer reach,” said Lewis.
It was also speculated that U.S. retailer GameStop would also be putting in a bid for Gamestation and its 217 stores as part of their planned European expansion.
Via GamesIndustry
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