GameStop: Respect the Ratings

GameStop has taken out a full-page advert in USA Today to emphasize its ongoing commitment to stop minors buying games that are deemed inappropriate for their age group. Clive Olivera, a spokesperson for GameStop, sat down with gaming news site Eurogamer and said the following:

We, GameStop, as well as other retailers, have already stepped up with ESRB to regulate ourselves. …That’s what this is all about. We wanted to bump it up and let the public know, especially consumers, that it is something we actually take quite seriously.

…One mature-rated game sold to a minor is one too many. It’s our goal to provide as much education as we can, not only to our employees but to consumers in general.

The advert features a rather huge, slightly weird image of Steve Morgan, President of Gamestop corporation, above which is the “Respect the Ratings” slogan in bold print.

The campaign doesn’t just stop with the print ad though, respecttheratings.com is also up and running. The goal here is to educate people and get them to care and be involved – instead of shouting at them, bullying them, exploiting and using them as a rallying point, and threatening them with lawsuits. We suggest that you check out the site yourselves. You can access it via our “read” link below. See if you can contribute anything.

GameStop has taken out a full-page advert in USA Today to emphasize its ongoing commitment to stop minors buying games that are deemed inappropriate for their age group. Clive Olivera, a spokesperson for GameStop, sat down with gaming news site Eurogamer and said the following:

We, GameStop, as well as other retailers, have already stepped up with ESRB to regulate ourselves. …That’s what this is all about. We wanted to bump it up and let the public know, especially consumers, that it is something we actually take quite seriously.

…One mature-rated game sold to a minor is one too many. It’s our goal to provide as much education as we can, not only to our employees but to consumers in general.

The advert features a rather huge, slightly weird image of Steve Morgan, President of Gamestop corporation, above which is the “Respect the Ratings” slogan in bold print.

The campaign doesn’t just stop with the print ad though, respecttheratings.com is also up and running. The goal here is to educate people and get them to care and be involved – instead of shouting at them, bullying them, exploiting and using them as a rallying point, and threatening them with lawsuits. We suggest that you check out the site yourselves. You can access it via our “read” link below. See if you can contribute anything.