Gears of War’s “Mad World” ad gets Silver Lion at Cannes
When gamers look at ads, we usually look for the coolness factor of an advertisement, perhaps even how well an advertisement makes its mark on our memories. It seems that, in the world of advertising, Gears of War also happened to make its mark. McCann Worldgroup won a Silver Lion for the “Best Use of Music” category with their “Mad World” trailer.
As they call it, Mad World is “A sombre glimpse into the life of our hero, Marcus Fenix, as he battles for survival in a desolate war-torn world.” If you’ve played Epic Games‘ Gears of War, then you definitely know the truth behind those words. Most gamers probably shrugged off the ad the first time it came out, but after winning an award, we definitely think it deserves a second look.
In any case, below is the ad that got Gears of War on the road to Cannes. Let us know what you think. Is it a good ad? Does it deserve an award? More importantly, is the video memorable for you, or was there a different game ad which you thought used music better?
When gamers look at ads, we usually look for the coolness factor of an advertisement, perhaps even how well an advertisement makes its mark on our memories. It seems that, in the world of advertising, Gears of War also happened to make its mark. McCann Worldgroup won a Silver Lion for the “Best Use of Music” category with their “Mad World” trailer.
As they call it, Mad World is “A sombre glimpse into the life of our hero, Marcus Fenix, as he battles for survival in a desolate war-torn world.” If you’ve played Epic Games‘ Gears of War, then you definitely know the truth behind those words. Most gamers probably shrugged off the ad the first time it came out, but after winning an award, we definitely think it deserves a second look.
In any case, below is the ad that got Gears of War on the road to Cannes. Let us know what you think. Is it a good ad? Does it deserve an award? More importantly, is the video memorable for you, or was there a different game ad which you thought used music better?
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