Harrison says Europe is the most important continent
In an article by GamesIndustry Sony spokesperson and exec Phil Harrison was quoted as saying, “They had to wait, and I feel really bad about that. But I’m hoping we can make it up to them with the quality of software that we’ve got coming out.” Obviously he was referring to the European market.
The software he’s promising? Well, at GDC 2007, PlayStation Home and LittleBigPlanet was unveiled and yet again the “PS3 potential pot” was stirred. Only this time, these two promised titles were generally well-received by critics – European critics. This of course was probably due to Sony’s humble approach during the event.
Anyhow, what’s Harrison’s opinion on the positive effect that the announcement of those two pieces of software had on the PS3’s launch? He notes:
That’s coincidence. It wasn’t part of the plan. PlayStation 3 has got a tremendous future ahead of it – this is just the start as far as the UK is concerned. We’re in a ten year cycle, and we’re four minutes into a ten year cycle, so ask me in however minutes that is from now…
Harrison notes that the Launch – wherein they gave away 125 46-inch Bravia W TVs, an honest to goodness real reward for sticking with Sony – wasn’t just about Sony itself. He says:
The fact that people are prepared to invest their time, their money and their passion in queueing up to be part of a launch is great – and it kind of makes all the hard work worthwhile. …It’s not just for people in the UK, it’s for the guys in Japan who make the hardware, it’s for the people who make the software, and the thousands of people who are part of the PlayStation story.
Harrison notes that Europe, the continent that got the PS3 last, is the most important to Sony as it’s got the most countries, the most people, and the most cultures. Amazingly sincere statements like this from Sony execs, backed up by actual television sets given away, adds credence to Sony’s displayed dedication to Europe.
If only the ghosts of Lik-sang didn’t haunt their launch. Perhaps it’s just really hard to fight against for past negative PR, what’s good is that at the least Sony looks like their trying.
In an article by GamesIndustry Sony spokesperson and exec Phil Harrison was quoted as saying, “They had to wait, and I feel really bad about that. But I’m hoping we can make it up to them with the quality of software that we’ve got coming out.” Obviously he was referring to the European market.
The software he’s promising? Well, at GDC 2007, PlayStation Home and LittleBigPlanet was unveiled and yet again the “PS3 potential pot” was stirred. Only this time, these two promised titles were generally well-received by critics – European critics. This of course was probably due to Sony’s humble approach during the event.
Anyhow, what’s Harrison’s opinion on the positive effect that the announcement of those two pieces of software had on the PS3’s launch? He notes:
That’s coincidence. It wasn’t part of the plan. PlayStation 3 has got a tremendous future ahead of it – this is just the start as far as the UK is concerned. We’re in a ten year cycle, and we’re four minutes into a ten year cycle, so ask me in however minutes that is from now…
Harrison notes that the Launch – wherein they gave away 125 46-inch Bravia W TVs, an honest to goodness real reward for sticking with Sony – wasn’t just about Sony itself. He says:
The fact that people are prepared to invest their time, their money and their passion in queueing up to be part of a launch is great – and it kind of makes all the hard work worthwhile. …It’s not just for people in the UK, it’s for the guys in Japan who make the hardware, it’s for the people who make the software, and the thousands of people who are part of the PlayStation story.
Harrison notes that Europe, the continent that got the PS3 last, is the most important to Sony as it’s got the most countries, the most people, and the most cultures. Amazingly sincere statements like this from Sony execs, backed up by actual television sets given away, adds credence to Sony’s displayed dedication to Europe.
If only the ghosts of Lik-sang didn’t haunt their launch. Perhaps it’s just really hard to fight against for past negative PR, what’s good is that at the least Sony looks like their trying.
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