In GDC 2007, did Inafune imply: Clover failed Capcom’s bottom line?

Ouch.

Kotaku reports on a GDC 2007 Q&A session with Lost Planet producer Keiji Inafune, and when he was asked about the closure of avant-garde Clover Studio, he had one thing to say. Bluntly. They didn’t sell, therefore…

Keiji clarified that he DID think that Viewtiful Joe and Okami were great games (heck, critical acclaim agrees with him there). The problem was that “Games are not a work of art… it’s a product… a commodity” (heck, sales of Okami sadly agree with that perspective. So do Lost Planet sales).

Based on this quote of Inafune’s response, it seems that there must have been a clash of perspectives, and on approaches to promoting a game, between Clover and Capcom:

… the producer didn’t do his work. The producers work is to make the team make good games and then sell those games. The producer has to do the promotion… Certainly to get good reviews is part of his job. However, the producer has to make sure the game sells [on par with the review]. I think the producer dropped the ball there. Capcom said they would do it, but Clover said “Oh, we’ll do it ourselves.” And I think this was a failure.

To paraphrase: it doesn’t matter if you’re the great Picasso, you STILL need a market-savvy marketer if you wanna make mad money (well, that definitely means advertising majors have their job secure in the gaming industry). A sad commentary in a mass-market industry, or the harsh Darwinian reality of the economics and psychology of gaming?

Verily, a company does sit on its bottom line, but where lies the line between the bottom line and racing for the bottom?

Ouch.

Kotaku reports on a GDC 2007 Q&A session with Lost Planet producer Keiji Inafune, and when he was asked about the closure of avant-garde Clover Studio, he had one thing to say. Bluntly. They didn’t sell, therefore…

Keiji clarified that he DID think that Viewtiful Joe and Okami were great games (heck, critical acclaim agrees with him there). The problem was that “Games are not a work of art… it’s a product… a commodity” (heck, sales of Okami sadly agree with that perspective. So do Lost Planet sales).

Based on this quote of Inafune’s response, it seems that there must have been a clash of perspectives, and on approaches to promoting a game, between Clover and Capcom:

… the producer didn’t do his work. The producers work is to make the team make good games and then sell those games. The producer has to do the promotion… Certainly to get good reviews is part of his job. However, the producer has to make sure the game sells [on par with the review]. I think the producer dropped the ball there. Capcom said they would do it, but Clover said “Oh, we’ll do it ourselves.” And I think this was a failure.

To paraphrase: it doesn’t matter if you’re the great Picasso, you STILL need a market-savvy marketer if you wanna make mad money (well, that definitely means advertising majors have their job secure in the gaming industry). A sad commentary in a mass-market industry, or the harsh Darwinian reality of the economics and psychology of gaming?

Verily, a company does sit on its bottom line, but where lies the line between the bottom line and racing for the bottom?