iPod Users Influence Cellphone Media Trend

iPod owners are more likely to listen to music on their mobile phones. Nothing can be stranger than that. Imagine, iPod users switching to mobile phones to get their digital music fix. Don’t shoot me, I’m just the messenger. M:Metrics, the company who came up with the conclusion has some explaining to do.

M:Metrics released the results of its February 2006 Benchmark survey which showed that owners of portable music devices, largely iPod users, are more likely to embrace mobile phones as the device for music and video application. And when I say “embrace”, I mean more than twice as likely than average mobile subscribers. That’s saying a lot, doesn’t it? iPod users are even willing to pay for related services. They are also more than willing to share their downloaded music or video to friends via phone or emails. Amazing bunch these iPod users.

In addition, the survey conducted in the US, UK and Germany revealed that: “while just under 15 percent of mobile phone users own an iPod, they account for nearly 30 percent of those who reported listening to music on their mobile phones and 30 percent of those who watched video on their phone. Additionally, owners of portable music devices were almost three times more likely than the average mobile subscriber to transfer music from their computer to their mobile phone”.

M:Metrics Mark Donovan explained that “This data indicates that digital media consumers want to access their media from their phones, across a multitude of platforms. There is clearly demand for converged mobile devices among those who lead a digital lifestyle to enhance, not necessarily replace, their existing digital media devices”.

With all these interesting findings, the MP3 player market could be in trouble. But that’s not so according to Donovan, illustrating his point with Nokia’s dominance in the camera phone market, but not making a dent in the sales of standalone digital cameras. In a similar fashion, mobile phones are unlikely to kill the iPod.

I don’t think Apple is affected by this survey, after all it has an iPod Phone in the works.

iPod owners are more likely to listen to music on their mobile phones. Nothing can be stranger than that. Imagine, iPod users switching to mobile phones to get their digital music fix. Don’t shoot me, I’m just the messenger. M:Metrics, the company who came up with the conclusion has some explaining to do.

M:Metrics released the results of its February 2006 Benchmark survey which showed that owners of portable music devices, largely iPod users, are more likely to embrace mobile phones as the device for music and video application. And when I say “embrace”, I mean more than twice as likely than average mobile subscribers. That’s saying a lot, doesn’t it? iPod users are even willing to pay for related services. They are also more than willing to share their downloaded music or video to friends via phone or emails. Amazing bunch these iPod users.

In addition, the survey conducted in the US, UK and Germany revealed that: “while just under 15 percent of mobile phone users own an iPod, they account for nearly 30 percent of those who reported listening to music on their mobile phones and 30 percent of those who watched video on their phone. Additionally, owners of portable music devices were almost three times more likely than the average mobile subscriber to transfer music from their computer to their mobile phone”.

M:Metrics Mark Donovan explained that “This data indicates that digital media consumers want to access their media from their phones, across a multitude of platforms. There is clearly demand for converged mobile devices among those who lead a digital lifestyle to enhance, not necessarily replace, their existing digital media devices”.

With all these interesting findings, the MP3 player market could be in trouble. But that’s not so according to Donovan, illustrating his point with Nokia’s dominance in the camera phone market, but not making a dent in the sales of standalone digital cameras. In a similar fashion, mobile phones are unlikely to kill the iPod.

I don’t think Apple is affected by this survey, after all it has an iPod Phone in the works.