Jack Thompson lodges complaint against BioShock ads
The last time we updated you on Jack Thompson‘s latest exploits to keep violent games out of children’s hands, we told you about the lawyer from Florida allegedly posting a comment on the GamePolitics website, stating that he’ll be going after Take-Two once more in response of the critically-acclaimed FPS for the Xbox 360 and PC, Bioshock.
Now, it seems that he’s taken action indeed, in the form of a written complaint to the Federal Trade Commission (FTC) about the game’s ads, televised during WWE Smackdown. His letter, verbatim and snipped for brevity:
Take-Two… is aggressively marketing its newest Mature-rated video game to kids under 17 years of age… On this Friday’s night’s 8 pm Eastern time airing of WWE’s wrestling program “Smackdown,” there were repeated ads for Take-Two/Rockstar Game’s Mature-rated, incredibly violent BioShock…
A check of the demographics of the audience of that program reveals that teens under 17 years of age watch that program in huge numbersÂ…
Remarkably, the video game industry is running ads for games like BioShock on teen-intensive television programs while at the same time its industry-captured “watchdog,” the ESRB, is running a self-congratulatory ad campaign to assure parents that the video game ratings system is working and that the industry can be trusted not to target their kids with these Mature-rated games. It is all a lie, as the BioShock ads prove.
This rampant fraudulent trade practice is precisely what “Big Tobacco” did with its “Joe Camel” and other teen-targeting ads, while at the same time lying to Congress that it was not marketing its adult product to kids.
Comparing a game rated Mature to an addictive and life-threatening substance? Certainly strong words coming from Mr. Jack Thompson. Although it’s true that some children under 17 do get to watch WWE Smackdown, it is to note that pro-wrestling shows are also more violent, with risky and life-threatening wrestling moves and bloodletting.
And let’s not forget the edgier, sexually-themed angles that WWE has taken in the past, of course. With these, doesn’t Bioshock fit into the major demographic that WWE itself is aiming for?
In any case, Mr. Jack Thompson has made his move. What will Take-Two’s be? Only time will tell. Let us know what you think about this recent development by your comments.
The last time we updated you on Jack Thompson‘s latest exploits to keep violent games out of children’s hands, we told you about the lawyer from Florida allegedly posting a comment on the GamePolitics website, stating that he’ll be going after Take-Two once more in response of the critically-acclaimed FPS for the Xbox 360 and PC, Bioshock.
Now, it seems that he’s taken action indeed, in the form of a written complaint to the Federal Trade Commission (FTC) about the game’s ads, televised during WWE Smackdown. His letter, verbatim and snipped for brevity:
Take-Two… is aggressively marketing its newest Mature-rated video game to kids under 17 years of age… On this Friday’s night’s 8 pm Eastern time airing of WWE’s wrestling program “Smackdown,” there were repeated ads for Take-Two/Rockstar Game’s Mature-rated, incredibly violent BioShock…
A check of the demographics of the audience of that program reveals that teens under 17 years of age watch that program in huge numbersÂ…
Remarkably, the video game industry is running ads for games like BioShock on teen-intensive television programs while at the same time its industry-captured “watchdog,” the ESRB, is running a self-congratulatory ad campaign to assure parents that the video game ratings system is working and that the industry can be trusted not to target their kids with these Mature-rated games. It is all a lie, as the BioShock ads prove.
This rampant fraudulent trade practice is precisely what “Big Tobacco” did with its “Joe Camel” and other teen-targeting ads, while at the same time lying to Congress that it was not marketing its adult product to kids.
Comparing a game rated Mature to an addictive and life-threatening substance? Certainly strong words coming from Mr. Jack Thompson. Although it’s true that some children under 17 do get to watch WWE Smackdown, it is to note that pro-wrestling shows are also more violent, with risky and life-threatening wrestling moves and bloodletting.
And let’s not forget the edgier, sexually-themed angles that WWE has taken in the past, of course. With these, doesn’t Bioshock fit into the major demographic that WWE itself is aiming for?
In any case, Mr. Jack Thompson has made his move. What will Take-Two’s be? Only time will tell. Let us know what you think about this recent development by your comments.
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