Joining the Rock Band(wagon), Guitar Hero 3 may not meet demand

Guitar Hero III: Legends of Rock was released the other week for the PS3, Xbox 360, and Wii. Already, Activision‘s saying they raked in about US$ 100-million in sales for the first week alone in North America. While Activision CEO Robert Kotick says that they “have an unprecedented amount of global supply,” he believes that they might not meet the “exceptionally high demand” for their rhythm genre title during the holidays. Huh? That sounds a lot like what John Riccitiello said of Rock Band the other day…

Guitar Hero III: Legends of Rock was released the other week for the PS3, Xbox 360, and Wii. Already, Activision‘s saying they raked in about US$ 100-million in sales for the first week alone in North America. With the title released across the three major current generation video games consoles (with a PC version to follow, of course), Activision is pushing around their supplies for Guitar Hero III in numbers of epic proportion. At least, according to CEO Robert Kotick:

Competitively, we expect the Guitar Hero franchise to be the winner at retail this holiday. We have huge early consumer response, well before the heavy-selling periods of Thanksgiving and Christmas, we have an unprecedented amount of global supply, and the product is available now on all console platforms.

Strangely, as if to echo a statement made by John Riccitiello about Rock Band (not) meeting demand, Kotick believes that, despite the numbers of Guitar Hero III being shipped, Activision might not meet the “exceptionally high demand” for their rhythm genre title (“for every platform”) during the holidays as well.