Manufacturing Complexity Could Produce Early PS3 Shortage
When Master gamemaker Kojima called the PS3 as the future of gaming he was, of course, referring to its technical power. But the price for having all that muscle could result in production shortage, at least in the early stages says Analyst P.J. McNealy of American Technology Research.
“We’ve learned the Sony Playstation 3 is not just a game console. ItÂ’s a movie platform. ItÂ’s also a super-computer. This is now the most complex box thatÂ’s ever been built in this industry. ItÂ’s going to have a Cell processor, itÂ’s going to have a Blu-ray drive. The number of pieces that are going into this box are even more astounding [than the over 1700 parts used in the Xbox 360]” McNealy says.
The complex manufacturing process required in putting the PS3 together could be a problem. Citing the Xbox 360’s manufacturing-related shortage, McNealy thinks Sony will also be limited in term of production.
Sony is confident it will meet its PS3 shipment target of 1 million units per month (6 million units shipped by the end of March 2007) and says it will have two million units ready for its global launch in November. McNealy is not. “Sony, we donÂ’t think, is going to be in assembly for another four to six weeks–end of July, early August.” McNealy expects PS3 production to hit its stride sometime in 2007 when “the wild-card becomes, [whether or not] people still want to spend six-hundred bucks on the box.”
Via Next Gen
When Master gamemaker Kojima called the PS3 as the future of gaming he was, of course, referring to its technical power. But the price for having all that muscle could result in production shortage, at least in the early stages says Analyst P.J. McNealy of American Technology Research.
“We’ve learned the Sony Playstation 3 is not just a game console. ItÂ’s a movie platform. ItÂ’s also a super-computer. This is now the most complex box thatÂ’s ever been built in this industry. ItÂ’s going to have a Cell processor, itÂ’s going to have a Blu-ray drive. The number of pieces that are going into this box are even more astounding [than the over 1700 parts used in the Xbox 360]” McNealy says.
The complex manufacturing process required in putting the PS3 together could be a problem. Citing the Xbox 360’s manufacturing-related shortage, McNealy thinks Sony will also be limited in term of production.
Sony is confident it will meet its PS3 shipment target of 1 million units per month (6 million units shipped by the end of March 2007) and says it will have two million units ready for its global launch in November. McNealy is not. “Sony, we donÂ’t think, is going to be in assembly for another four to six weeks–end of July, early August.” McNealy expects PS3 production to hit its stride sometime in 2007 when “the wild-card becomes, [whether or not] people still want to spend six-hundred bucks on the box.”
Via Next Gen
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