Microsoft comments on BrandIntel console sentiment study

Upon receiving news about BrandIntel‘s report on console sentiment, a Microsoft representative told Next-Gen.biz (Next Generation) that they are “where [they] need to be at this point in [their] lifecycle.” And in the same prepared statement to Next Generation, they remained confident that they wouldn’t trade their current position with anyone. The representative added:

When we launched Xbox 360 back in November 2005, we knew that strategically it would be imperative for us to first win over the hearts and minds of the core gaming audience before focusing on a broader audience. If gamers didn’t love us, we didn’t stand a chance.

True to the representative’s words, the study concluded that the Xbox 360 does have the largest user attach factor if viewed from a hardcore gaming perspective. However, the BrandIntel report suggested that the Wii would become the consumer choice for this generation of consoles, because of its high intent to purchase and sentiment scores.

BrandIntel revealed a study earlier that found consumer sentiment for the Nintendo Wii topped sentiment for the competition at 3.7 points, which was closely followed by  the Xbox 360 at 3.4 points and the Sony PlayStation 3 at 3.1 points.

Upon receiving news about BrandIntel‘s report on console sentiment, a Microsoft representative told Next-Gen.biz (Next Generation) that they are “where [they] need to be at this point in [their] lifecycle.” And in the same prepared statement to Next Generation, they remained confident that they wouldn’t trade their current position with anyone. The representative added:

When we launched Xbox 360 back in November 2005, we knew that strategically it would be imperative for us to first win over the hearts and minds of the core gaming audience before focusing on a broader audience. If gamers didn’t love us, we didn’t stand a chance.

True to the representative’s words, the study concluded that the Xbox 360 does have the largest user attach factor if viewed from a hardcore gaming perspective. However, the BrandIntel report suggested that the Wii would become the consumer choice for this generation of consoles, because of its high intent to purchase and sentiment scores.

BrandIntel revealed a study earlier that found consumer sentiment for the Nintendo Wii topped sentiment for the competition at 3.7 points, which was closely followed by  the Xbox 360 at 3.4 points and the Sony PlayStation 3 at 3.1 points.