Microsoft: selling add-ons is the winning strategy, Sony responds

Microsoft Stands By Add-On Strategy - Image 1Sony hissed, Microsoft hissed back. Remember that “add-on peddler” comment Sony threw at Microsoft? Now that the NPD numbers are in, showing the PlayStation 3 selling little more than just half the Xbox 360 did, Microsoft’s PR dude took the opportunity to officially reply to Sony, saying that they’re just fine with sticking to add-ons.

Microsoft Stands By Add-On Strategy - Image 1 Remember that “add-on peddler” comment Sony threw at Microsoft? Sony hissed, Microsoft hissed back.

Now that the NPD numbers are in, showing the PlayStation 3 selling little more than just half the Xbox 360 did, Microsoft’s PR dude took the opportunity to officially reply to Sony, saying that they’re just fine with sticking to selling add-ons:

The strategy of having a console that is US$ 200 more expensive that has features that people don’t potentially need or want but have to pay for–looking at [Sony’s] sales numbers–I’d say it’s probably not the winning strategy at this point, especially given the current economic situation.

At the price point we’re at and the content that we’ve got, we feel like we have a lot of momentum going into 2009.

Sony, of course, wouldn’t take that lying down, and responded with their own PR:

Where we differ from the competition is that we’re committed to delivering the best gaming and entertainment experience with a system that not only has the latest technology like Blu-ray and Wi-Fi built-in, but is a reliable device with a 10-year lifecycle.

There’s not much point to these PR exchanges, since we already know the individual strengths and weaknesses of each console. The only real purpose for them to bi***slap each other is to drum up publicity. Take the high road guys, shed the fanboyism. I’m only posting this coz it’s totally hilarious.


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Via EDGE

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