Nintendo Launches “Interesting” Ad Campaign

Nintendo is launching an ad campaign for the DS Lite at those who think the Nintendo DS is “uncool.” It looks like its aimed at the PSP and iPod crowd who are very image conscious for the most part. Although I must say, Nintendo needs to realize it’s not GAP (that’s what I thought when I saw the above ad). If this works though, Nintendo may have a market it previously didn’t. So far, this looks to be Europe-only. The white clothing is almost like a confirmation that the white version of the DS Lite will be the only one to launch at first.

  

Nintendo is launching an ad campaign for the DS Lite at those who think the Nintendo DS is “uncool.” It looks like its aimed at the PSP and iPod crowd who are very image conscious for the most part. Although I must say, Nintendo needs to realize it’s not GAP (that’s what I thought when I saw the above ad). If this works though, Nintendo may have a market it previously didn’t. So far, this looks to be Europe-only. The white clothing is almost like a confirmation that the white version of the DS Lite will be the only one to launch at first.