Pachter: Sony in for “difficult holiday” with Karrakker gone
Just recently, Sony Computer Entertainment America (SCEA) PR Head Dave Karakker announced that he’ll be leaving the position of senior director of corporate communications. As Karraker pursues a global opportunity near his home in an industry he previously worked on, Wedbush Morgan analyst Michael Pachter believes Sony will be left in a pinch this holiday season.
Karakker said in a previous interview that there are four “super-capable” prospects to spearhead public relations. Pachter, however, foresees a rough road ahead as the gaming giant faces the busy holidays. “It would help to strengthen the team with someone as good as Dave to handle the schizophrenic press over the next 6 months,” the analyst told GamePro.
Pachter also added, “Sony will have a difficult holiday with only a handful of exclusive games and a pricing disadvantage against Microsoft and Nintendo.” He commented that things will only get better when spring comes and giant titles like Grand Theft Auto 4, Gran Turismo 5, and Metal Gear Solid 4: Guns of the Patriots hit the shelves.
Via GamePro
Just recently, Sony Computer Entertainment America (SCEA) PR Head Dave Karakker announced that he’ll be leaving the position of senior director of corporate communications. As Karraker pursues a global opportunity near his home in an industry he previously worked on, Wedbush Morgan analyst Michael Pachter believes Sony will be left in a pinch this holiday season.
Karakker said in a previous interview that there are four “super-capable” prospects to spearhead public relations. Pachter, however, foresees a rough road ahead as the gaming giant faces the busy holidays. “It would help to strengthen the team with someone as good as Dave to handle the schizophrenic press over the next 6 months,” the analyst told GamePro.
Pachter also added, “Sony will have a difficult holiday with only a handful of exclusive games and a pricing disadvantage against Microsoft and Nintendo.” He commented that things will only get better when spring comes and giant titles like Grand Theft Auto 4, Gran Turismo 5, and Metal Gear Solid 4: Guns of the Patriots hit the shelves.
Via GamePro
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