Phil Harrison says no to PS3 price drop

Phil Harrison‘s back, and he says that the rest of the world won’t see a PS3 price cut, unlike Japan. Below is a snippet of Sony‘s exec interview with “EDGE”, and he spills the beans on rumored price cuts for the PS3:

Edge: After the price announcement today, will there be a long-term strategy of levelling out the PS3 price worldwide?

PH: Well, what we did today was bring the Japanese price in line with the US and European consumer prices – less than 500 somethings.

While I know it’s not the financial exchange rate, it’s the consumer electronics exchange rate which has been well understood for years. There are reasons for it: the cost of doing business in Europe is higher, proximity of the factory to the Japanese consumer.

Now, we all like price drops and it will sound way better if it’s going to be for PS3. However, as Phil Harrison said in the interview, the rest of the world won’t see a slash in the PS3’s price in Japan. The reason? The cost of making the PS3 there is waaay lower than in Europe. If that’s the case, I wonder if they can just make all those nifty PS3s in the land of the Rising Sun. Not only will it open doors for more employment opportunities, it also means more PS3s for us, minus the price!

Of course, I can daydream all I want but if I’m betting on Kaz Hirai‘s and Phil Harrison’s words, a PS3 price-cut is far from likely. Sigh. Oh well, at least I’m going to get my money’s worth, right?

Phil Harrison‘s back, and he says that the rest of the world won’t see a PS3 price cut, unlike Japan. Below is a snippet of Sony‘s exec interview with “EDGE”, and he spills the beans on rumored price cuts for the PS3:

Edge: After the price announcement today, will there be a long-term strategy of levelling out the PS3 price worldwide?

PH: Well, what we did today was bring the Japanese price in line with the US and European consumer prices – less than 500 somethings.

While I know it’s not the financial exchange rate, it’s the consumer electronics exchange rate which has been well understood for years. There are reasons for it: the cost of doing business in Europe is higher, proximity of the factory to the Japanese consumer.

Now, we all like price drops and it will sound way better if it’s going to be for PS3. However, as Phil Harrison said in the interview, the rest of the world won’t see a slash in the PS3’s price in Japan. The reason? The cost of making the PS3 there is waaay lower than in Europe. If that’s the case, I wonder if they can just make all those nifty PS3s in the land of the Rising Sun. Not only will it open doors for more employment opportunities, it also means more PS3s for us, minus the price!

Of course, I can daydream all I want but if I’m betting on Kaz Hirai‘s and Phil Harrison’s words, a PS3 price-cut is far from likely. Sigh. Oh well, at least I’m going to get my money’s worth, right?