PlayStation ad gets Clio Hall of Fame Award

For advertisers, the Clio Awards is the equivalent of the Oscars for movies. It’s an honor accorded to the most creative entries in the advertising and design world. Joystiq recently brought word of new news bit: that a classic advertisement for the Sony PlayStation was to be given a Hall of Fame Award in this year’s Clios, giving Sony the chance to proudly call itself an Clio winner.

The advertisement, called “Double Life” (by Gorgeous Enterprises and TBWA, London) showcased the second lives people lead when they play video games. As the ad itself says, “For years, I’ve lived a double life. In the day, I do my job, I ride the bus, roll up my sleeves with the hoi-polloi, but at night I live a life of exhilaration.” It speaks a lot about how we at QJ certainly live our lives, at least!

As Mark Tutssel, 2007 Clio Television/Cinema jury chairman, managed to say about the ad,

This incredible spot romanticized video gaming and deftly captured the essence of it – the personality transformation and the fantasy of gaming worlds. It got to the heart of what gaming is all about. The signature line “I have commanded armies and conquered worlds,” wove itself into the vernacular. After eight years, the spot has spawned a genre of its own, but “Double Life” remains unrivaled. It is absolutely deserving of being inducted into the Clio Awards Hall of Fame.”

The said ad will be given the award during the Clio Festival to be held on May 9 to 12 at Miami Beach Florida. In any case, you can view the actual ad below. See if any of it resounds with your sensibilities, alright?

For advertisers, the Clio Awards is the equivalent of the Oscars for movies. It’s an honor accorded to the most creative entries in the advertising and design world. Joystiq recently brought word of new news bit: that a classic advertisement for the Sony PlayStation was to be given a Hall of Fame Award in this year’s Clios, giving Sony the chance to proudly call itself an Clio winner.

The advertisement, called “Double Life” (by Gorgeous Enterprises and TBWA, London) showcased the second lives people lead when they play video games. As the ad itself says, “For years, I’ve lived a double life. In the day, I do my job, I ride the bus, roll up my sleeves with the hoi-polloi, but at night I live a life of exhilaration.” It speaks a lot about how we at QJ certainly live our lives, at least!

As Mark Tutssel, 2007 Clio Television/Cinema jury chairman, managed to say about the ad,

This incredible spot romanticized video gaming and deftly captured the essence of it – the personality transformation and the fantasy of gaming worlds. It got to the heart of what gaming is all about. The signature line “I have commanded armies and conquered worlds,” wove itself into the vernacular. After eight years, the spot has spawned a genre of its own, but “Double Life” remains unrivaled. It is absolutely deserving of being inducted into the Clio Awards Hall of Fame.”

The said ad will be given the award during the Clio Festival to be held on May 9 to 12 at Miami Beach Florida. In any case, you can view the actual ad below. See if any of it resounds with your sensibilities, alright?