PS3 price cut: a question of if and when

Edward Woo of Wedbush Morgan Securities believes, as fellow analyst Michael Pachter does, that a price cut for the PlayStation 3 is imminent, and soon. Specifically, Woo believes that the price cut will happen once the supplies of the 60GB model have run out.

Woo speculates that the 60GB models could last until October, which makes his predictions earlier than Pachter’s. Pachter, also of Wedbush Morgan Securities, believes that the price cut will happen early next year on the advent of PS3 exclusive games, particularly before the release of Metal Gear Solid 4: Guns of the Patriots.

The question lies in timing: if Sony will introduce a PS3 price cut, when is the right time to do it? Pachter’s theory places the price cut after the holidays while Woo’s would place it right before. A price cut right before the holidays, a peak season for the games industry, would certainly boost sales.

A price cut right before the exclusives come out will boost sales as well. However, the advantage of introducing a price cut right before the exclusives come out is that Sony would have the holidays to maintain its momentum.

These are all only speculations however, considering Sony is still maintaining its stony silence on a price cut. We don’t even know if it will happen, but we’ll see soon enough.

Via Bloomberg

Edward Woo of Wedbush Morgan Securities believes, as fellow analyst Michael Pachter does, that a price cut for the PlayStation 3 is imminent, and soon. Specifically, Woo believes that the price cut will happen once the supplies of the 60GB model have run out.

Woo speculates that the 60GB models could last until October, which makes his predictions earlier than Pachter’s. Pachter, also of Wedbush Morgan Securities, believes that the price cut will happen early next year on the advent of PS3 exclusive games, particularly before the release of Metal Gear Solid 4: Guns of the Patriots.

The question lies in timing: if Sony will introduce a PS3 price cut, when is the right time to do it? Pachter’s theory places the price cut after the holidays while Woo’s would place it right before. A price cut right before the holidays, a peak season for the games industry, would certainly boost sales.

A price cut right before the exclusives come out will boost sales as well. However, the advantage of introducing a price cut right before the exclusives come out is that Sony would have the holidays to maintain its momentum.

These are all only speculations however, considering Sony is still maintaining its stony silence on a price cut. We don’t even know if it will happen, but we’ll see soon enough.

Via Bloomberg