Reggie Fils-Aime: Nintendo Wii shortage is real

He’s about taking names, kicking ass, and making games; Nintendo of America president Reggie Fils-Aime is saying the constant Nintendo Wii shortage is a missed opportunity, and you better believe it. In an interview, he also said Ninty is literally trying to catch up with demand.

More on the interview at the full article!

There is no conspiracy behind Nintendo Wii shortage, says Nintendo of America president Reggie Fils-Aime. Nintendo has been accused of keeping supply limited to increase hype and enjoy all the “sold out” headlines we’ve seen in the past, but Fils-Aime sees the problem as a “missed opportunity.”

“There is no secret plan to store Wiis in a warehouse to spur demand. The company, after all, is trying to reach out to women and 40 and 50-year olds who aren’t avid gamers,” Nintendo’s head honcho said. He continued, “They aren’t going to sleep outside of a store overnight or visit a retailer five or six times. It is literally a missed opportunity.”

Fils-Aime added, “at this point, we are literally trying to catch up with demand.” Last month, Nintendo stated that the monthly output of 1.8 million Wii units will remain unchanged even as we enter the holiday craze. Looks like we’ll have to wait and see if the white hot console will be available to everyone.