Salt Lake City: top U.S. market for videogaming households

Scarborough Research - consumer market research across the United States - Image 1Brought to you by the curious consumer research minds at Scarborough Research, the investigation they conducted found that Salt Lake City, Utah is the number one local U.S. market for game console-equipped homes.

Lexington, Kentucky and Flint, Michigan also follow behind to form the top three U.S. game console markets. The numbers seem to coincide with Nielsen Media’s own findings for the most part. The top ten list for the markets around the U.S. that “got game” are:

  1. Salt Lake City: 32%
  2. Lexington: 30%
  3. Flint/Saginaw/Bay City: 30%
  4. Toledo: 30%
  5. Wilkes-Barre/Scranton: 29%
  6. Norfolk/Portsmouth/Newport News: 29%
  7. Indianapolis: 28%
  8. Green Bay/Appleton: 28%
  9. Atlanta: 28%
  10. Sacramento/Stockton/Modesto: 28%

Also, Wal-Mart gets mentioned as the most popular retail for video game households. No surprise, it’s been hogged for months with people looking for the Wii. It’s also the number one retail in Salt Lake City, too. This comes with a close-call count with Best Buy who snags second best with Target way behind at third. The top five audio/video stores for game console-equipped households stand at:

  1. Wal-Mart: 33%
  2. Best Buy: 30%
  3. Target: 16%
  4. Circuit City: 15%
  5. Radio Shack: 7%

Click on Full Article to view the entire local markets chart across the U.S. and see if you and your pals got game.

Scarborough Research - consumer market research across the United States - Image 1Brought to you by the curious consumer research minds at Scarborough Research, the investigation they conducted found that Salt Lake City, Utah is the number one local U.S. market for game console-equipped homes.

Lexington, Kentucky and Flint, Michigan also follow behind to form the top three U.S. game console markets. The numbers seem to coincide with Nielsen Media’s own findings for the most part. The top ten list for the markets around the U.S. that “got game” are:

  1. Salt Lake City: 32%
  2. Lexington: 30%
  3. Flint/Saginaw/Bay City: 30%
  4. Toledo: 30%
  5. Wilkes-Barre/Scranton: 29%
  6. Norfolk/Portsmouth/Newport News: 29%
  7. Indianapolis: 28%
  8. Green Bay/Appleton: 28%
  9. Atlanta: 28%
  10. Sacramento/Stockton/Modesto: 28%

Also, Wal-Mart gets mentioned as the most popular retail for video game households. No surprise, it’s been hogged for months with people looking for the Wii. It’s also the number one retail in Salt Lake City, too. This comes with a close-call count with Best Buy who snags second best with Target way behind at third. The top five audio/video stores for game console-equipped households stand at:

  1. Wal-Mart: 33%
  2. Best Buy: 30%
  3. Target: 16%
  4. Circuit City: 15%
  5. Radio Shack: 7%

Scarborough Research - Local Market Analysis - Households that own video game systems - Image 1

Now we know where all the video console hoggers are at. For all those who think they’ve got their game on, the folks down over Salt Lake City got more.

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