Satoru Iwata owns up to Wii decline, now going for a rebound

The Wii may be miles ahead of the competition in the total sales race, but for the first time in four years, Nintendo saw a drop in profits from the cash-hauling console. Acknowledging the situation, Satoru Iwata owns up to the decline, looking forward to turning things around.

 The Wii may be miles ahead of the competition in the total sales race, but for the first time in four years, Nintendo saw a drop in profits from the cash-hauling console. Acknowledging the situation, Satoru Iwata owns up to the decline, looking forward to turning things around.

“Wii has stalled. We were unable to continually release strong software, and let the nice mood cool,” said the Nintendo CEO in a presscon in Osaka earlier. “We were unable to show a new game to become ‘the next thing.’ In the game market, once you’ve lost the momentum, it takes time to recover.”

But it’s not yet too late to bounce back into the game. “With the price drop, sales returned to a certain level, but they just did not reach the level of last year around this time. We decided that it would be difficult to sell enough to recover from the poor performance of the first half of the year,” Iwata said. It is with that reason that they’re setting eyeing a smaller target for the full year – only 20 million units compared to the previous 26 million forecast.

“In order to reach it, we’ll have to move quite a large quantity, but it’s a figure we released after having felt the momentum returning [based off the price drop],” he pointed out.

• Epic Mickey originally intended for PS3, Xbox 360, and PC
• Getting The Crystal Bearers? Pick which crystal you want to bear
  

Via AndriaSang