SCEA announces in-game advertising division
Sony Computer Entertainment America (SCEA) joins Microsoft in the in-game advertising business, after it announced the creation of an in-game advertising business unit within the company. Coinciding with the announcement was the appointment of consumer electronics industry veteran Darlene Kindler to the position of Director of Network Advertising.
Kindler, having spent 25 years with the likes of Nintendo of America, 3Dfx Interactive, and Adscape Media, will now answer to Phil Rosenberg, SCEA’s senior vice president of Sales and Business Development. Her responsibilities will cover Sony’s advertising strategy for products of the PlayStation brand and the PlayStation Network.
This isn’t a surprising turn for Sony, since the online debut of PlayStation Home has been targeted for worldwide release. And though the service has been pushed back to 2008, PlayStation Home is likely to offer more content and services to appeal to a multitude of demographics – a prime market for advertising firms.
More on business news as we get them.
Sony Computer Entertainment America (SCEA) joins Microsoft in the in-game advertising business, after it announced the creation of an in-game advertising business unit within the company. Coinciding with the announcement was the appointment of consumer electronics industry veteran Darlene Kindler to the position of Director of Network Advertising.
Kindler, having spent 25 years with the likes of Nintendo of America, 3Dfx Interactive, and Adscape Media, will now answer to Phil Rosenberg, SCEA’s senior vice president of Sales and Business Development. Her responsibilities will cover Sony’s advertising strategy for products of the PlayStation brand and the PlayStation Network.
This isn’t a surprising turn for Sony, since the online debut of PlayStation Home has been targeted for worldwide release. And though the service has been pushed back to 2008, PlayStation Home is likely to offer more content and services to appeal to a multitude of demographics – a prime market for advertising firms.
More on business news as we get them.
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