Sega Europe to follow suit on Vivendi-Activision merger

Curiously enough, Sega Europe’s bigwig Mike Hayes has hinted the company’s plans to merge with rival publishers and developers in the future. Coinciding with Vivendi Games and Activision‘s merger on Activision Blizzard, did this recent consolidation of past rival companies spell a trend of more mergers to come? More details on Sega’s plans after the jump.

As we all know, publisher Activision has signed a merger with publisher Vivendi Games, and that the union of both companies will give birth to Activision Blizzard by 2008. In light of this, Sega Europe’s head honcho Mike Hayes has announced that the said company is already hinting at potential mergers with their rival developers and publishers

According to Hayes, the continuous progress in the gaming industry is a must. To keep up with the pace, publishers search for ways to strengthen their companies and further their growth rates. So actions such as new product and company signings as well as mass personnel hiring is always welcomed. Hiring, for one, is one activity Sega has been exercising  well after stepping up efforts to build up in Europe, said Hayes.

As Sega climbs onto new heights, it seems that the company has no plans on sitting on it’s laurels with the success of their latest titles for the the major next-generation platforms and handhelds. Their latest game for the Nintendo DS, Sonic Rush, continues to rake stellar sales in Europe.

Hayes says the company’s “establishment strategy” for the European studios is  nearly complete. But he hinted that Sega is still on the look-out for more key staff to add to their roster to finally get the proverbial ball rolling, and another well-known developer studio or publisher could just be their next target. More on this as we get them.