Sega of America continues its aggressive market stance
The president and CEO of Sega of America Simon Jeffery spoke to Develop magazine and has given word that Sega plans on continuing its aggressive marketing strategy. The company has already acquired Sports Interactive, Creative Assembly, and Secret Level.
Jeffery announced, “Yes we do plan to acquire more studios in the near future.” Are the massive buy-outs being done by Sega indicative of their plan to reclaim their position as one of the leading game and console developers?
If not, then perhaps Sega is planning on consolidating all of their purchases into a single large studio. Jeffery gave word that Sega “will also be opening new studios,” but he “can’t go into the details at present.”
So there you have it, Sega isn’t slowing down, and from all indications, the company might be gearing up for a massive break-out season with their new purchases. A lot factors have to be considered before we can say that Sega will be one of the biggest game publishers in the market, but it’s well on its way.
The president and CEO of Sega of America Simon Jeffery spoke to Develop magazine and has given word that Sega plans on continuing its aggressive marketing strategy. The company has already acquired Sports Interactive, Creative Assembly, and Secret Level.
Jeffery announced, “Yes we do plan to acquire more studios in the near future.” Are the massive buy-outs being done by Sega indicative of their plan to reclaim their position as one of the leading game and console developers?
If not, then perhaps Sega is planning on consolidating all of their purchases into a single large studio. Jeffery gave word that Sega “will also be opening new studios,” but he “can’t go into the details at present.”
So there you have it, Sega isn’t slowing down, and from all indications, the company might be gearing up for a massive break-out season with their new purchases. A lot factors have to be considered before we can say that Sega will be one of the biggest game publishers in the market, but it’s well on its way.
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