Some Wii insights from Nintendo Canada GM
Fans of video game this year are really having a grand time. Regardless of their preferred console, the fact that the three next-gen units will all soon be available is proof that the industry is alive and booming. Nintendo of Canada GM Ron Bertram says however in an interview, that around 36% of households have a game console today. That statistic unfortunately has remained virtually unchanged for two decades now.
To involve and excite the remaining 64% was Nintendo’s goal in mind while developing the Wii. “By replacing the array of buttons found on a traditional controller with motion-sensing technology, Nintendo is levelling the field between expert players and novices,” Bertam shares. In the meantime, Sony and Microsoft Corporation have been at each other’s neck trying to outdo each other.
Bertam then recalls that it was around 2003 when Nintendo decided to just be and not join this arms race anymore. “The Wii will have all the power and graphics anyone could want. By limiting the amount of technology in the system, Nintendo can undersell the competition and make a profit on each unit sold,” the executive reveals. Indeed, the X360 predicament is a thing of curiosity, why? The X360 which sold more than 5 million units last year still lost .26-billion in profits. Bad publicity and mishaps have been troubling Sony’s soon to be launched PS3.
Microsoft’s console sells around $ 400 to $ 500 while the PS3 will debut between $ 500 and $ 600 in November 17. Meanwhile, Nintendo has just placed a $ 250 price tag on the Wii.
Via TheGlobeandMail
Fans of video game this year are really having a grand time. Regardless of their preferred console, the fact that the three next-gen units will all soon be available is proof that the industry is alive and booming. Nintendo of Canada GM Ron Bertram says however in an interview, that around 36% of households have a game console today. That statistic unfortunately has remained virtually unchanged for two decades now.
To involve and excite the remaining 64% was Nintendo’s goal in mind while developing the Wii. “By replacing the array of buttons found on a traditional controller with motion-sensing technology, Nintendo is levelling the field between expert players and novices,” Bertam shares. In the meantime, Sony and Microsoft Corporation have been at each other’s neck trying to outdo each other.
Bertam then recalls that it was around 2003 when Nintendo decided to just be and not join this arms race anymore. “The Wii will have all the power and graphics anyone could want. By limiting the amount of technology in the system, Nintendo can undersell the competition and make a profit on each unit sold,” the executive reveals. Indeed, the X360 predicament is a thing of curiosity, why? The X360 which sold more than 5 million units last year still lost .26-billion in profits. Bad publicity and mishaps have been troubling Sony’s soon to be launched PS3.
Microsoft’s console sells around $ 400 to $ 500 while the PS3 will debut between $ 500 and $ 600 in November 17. Meanwhile, Nintendo has just placed a $ 250 price tag on the Wii.
Via TheGlobeandMail
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