Sony ads in Xbox 360 and PC game

We play games – we don’t play consoles. I don’t know about you or the others, but as a “gamer” (a title that I’m proud of), I enjoy games. My title isn’t “consoler” – so it’s not my job to play consoles. Yes, we play games on consoles, and some consoles are better at some things (and worse at some things) than other consoles, but that’s just part of gaming.

I started off with that intro because here’s another “oh no, the consoles are mixing” news item that makes some people wet their pants even though it really isn’t news: there are Sony ads in a UEFA game for other platforms. So we made this clarification. (And we really should clarify this before rumors get out of hand.)

• Sony is a sponsor of UEFA, the Union of European Football Associations. There are Sony ads at UEFA events. If you watch a UEFA game on TV, you’ll see a PS3 ad somewhere near the goal. If there’s a UEFA game, chances are there’ll be a Sony ad somewhere on the field in that game.
• If a UEFA game comes out for the Xbox 360 or Wii or whatever, then chances are you’ll see Sony ads somewhere on the edge of the field near the Vodafone, MasterCard, Ford, and Heineken ads.
• That’s exactly what’s happening with the new UEFA Champions League 2006-2007 game from Electronic Arts that has been announced for the Xbox 360, for the PC, and for the PSP. Who knows – the final build may even have PSP and PS2 ads.

So there’s the explanation. A guy in McDonald’s uniform buys food at Pizza Hut. The Apple support guy owns a PC. The Electrolux repair man owns a Maytag dishwasher. It’s no big deal.

I just want to play games – don’t you? And if it’s good football (“soccer” to my friends), then so much the better.

We play games – we don’t play consoles. I don’t know about you or the others, but as a “gamer” (a title that I’m proud of), I enjoy games. My title isn’t “consoler” – so it’s not my job to play consoles. Yes, we play games on consoles, and some consoles are better at some things (and worse at some things) than other consoles, but that’s just part of gaming.

I started off with that intro because here’s another “oh no, the consoles are mixing” news item that makes some people wet their pants even though it really isn’t news: there are Sony ads in a UEFA game for other platforms. So we made this clarification. (And we really should clarify this before rumors get out of hand.)

• Sony is a sponsor of UEFA, the Union of European Football Associations. There are Sony ads at UEFA events. If you watch a UEFA game on TV, you’ll see a PS3 ad somewhere near the goal. If there’s a UEFA game, chances are there’ll be a Sony ad somewhere on the field in that game.
• If a UEFA game comes out for the Xbox 360 or Wii or whatever, then chances are you’ll see Sony ads somewhere on the edge of the field near the Vodafone, MasterCard, Ford, and Heineken ads.
• That’s exactly what’s happening with the new UEFA Champions League 2006-2007 game from Electronic Arts that has been announced for the Xbox 360, for the PC, and for the PSP. Who knows – the final build may even have PSP and PS2 ads.

So there’s the explanation. A guy in McDonald’s uniform buys food at Pizza Hut. The Apple support guy owns a PC. The Electrolux repair man owns a Maytag dishwasher. It’s no big deal.

I just want to play games – don’t you? And if it’s good football (“soccer” to my friends), then so much the better.