Sony Aussie found their launch “successful”
“Today marks the first day in a long journey ahead for the PS3, which we believe will still have a place in the centre of the living room in ten years’ time.”
This was the bold and confident statement of SCE Australia‘s managing director, Michael Ephraim, on the much-awaited launch of Sony‘s PlayStation 3 starting midnight of today. After the long delay of launch dates across PAL territories, Australia, along with Europe, have finally gotten to lay their hands on the PS3.
“There has been so much talk about our next generation console that it is exciting for us that the public now get to experience it for themselves and make up their own minds.”
And as with the previous launch events, the first customer to get his PS3 unit for Australia also got his time with fame. Danny Zarka of Sydney bought his PS3 straight from the bigwigs themselves, Bernie Brookes, CEO for Myer, and Ephraim. A beaming Zarka says, “I feel very privileged to be the first to buy a PlayStation 3 here tonight. If you love games and movies, why wouldn’t you buy a PS3?”
Spoken like a truly convinced and satisfied consumer, eh?
So, there. The PS3 has finally reached the land down under, with Sony PS3 products walking out of retail stores and raking in AU$ 20 million profit during the midnight launch alone. The Aussie PS3 is now available for AU$ 999.95 (about US$ 805).
Via iTWire
“Today marks the first day in a long journey ahead for the PS3, which we believe will still have a place in the centre of the living room in ten years’ time.”
This was the bold and confident statement of SCE Australia‘s managing director, Michael Ephraim, on the much-awaited launch of Sony‘s PlayStation 3 starting midnight of today. After the long delay of launch dates across PAL territories, Australia, along with Europe, have finally gotten to lay their hands on the PS3.
“There has been so much talk about our next generation console that it is exciting for us that the public now get to experience it for themselves and make up their own minds.”
And as with the previous launch events, the first customer to get his PS3 unit for Australia also got his time with fame. Danny Zarka of Sydney bought his PS3 straight from the bigwigs themselves, Bernie Brookes, CEO for Myer, and Ephraim. A beaming Zarka says, “I feel very privileged to be the first to buy a PlayStation 3 here tonight. If you love games and movies, why wouldn’t you buy a PS3?”
Spoken like a truly convinced and satisfied consumer, eh?
So, there. The PS3 has finally reached the land down under, with Sony PS3 products walking out of retail stores and raking in AU$ 20 million profit during the midnight launch alone. The Aussie PS3 is now available for AU$ 999.95 (about US$ 805).
Via iTWire
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