Sony criticized for God of War II promo party
British middle-market newspaper The Daily Mail reports that Sony is receiving criticism for a promo stunt gone bad. According to the newspaper, the electronics giant used a “freshly slaughtered goat” as the centerpiece of a party to promote the PS2 title God of War II. The stunt has sparked the ire of critics and animal rights organizations.
Images from the party in question, which was held last month in Athens, reportedly appeared in Sony’s official PlayStation magazine, but according to the Mail, Sony issued “an apology for the gruesome stunt and promised to recall the entire print run.” The magazine was due to hit newsstands on Tuesday. According to the Mail, however, subscribers have already gotten their copies.
A spokesman from Sony said that the animal had not been slaughtered for the event but had been bought from a local butcher by the Greek company hired to stage the event. Sony is currently conducting an internal inquiry into “aspects of the event in order to learn from the occurrence and put into place measures to ensure that this does not happen again.”
British middle-market newspaper The Daily Mail reports that Sony is receiving criticism for a promo stunt gone bad. According to the newspaper, the electronics giant used a “freshly slaughtered goat” as the centerpiece of a party to promote the PS2 title God of War II. The stunt has sparked the ire of critics and animal rights organizations.
Images from the party in question, which was held last month in Athens, reportedly appeared in Sony’s official PlayStation magazine, but according to the Mail, Sony issued “an apology for the gruesome stunt and promised to recall the entire print run.” The magazine was due to hit newsstands on Tuesday. According to the Mail, however, subscribers have already gotten their copies.
A spokesman from Sony said that the animal had not been slaughtered for the event but had been bought from a local butcher by the Greek company hired to stage the event. Sony is currently conducting an internal inquiry into “aspects of the event in order to learn from the occurrence and put into place measures to ensure that this does not happen again.”
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