Sony PlayStation 3 marketing campaign renewed
Sony may have been beaten back by Nintendo’s lovable Wii and Microsoft‘s early bird Xbox 360, but the war is still far from over. Taking another deep breath and diving back into another frenzied marketing campaign, Sony is planning on doing what Microsoft has also been taking into consideration: introduce the consoles to the market share of Nintendo.
In other words, they’re going to market the PlayStation 3 toward Mom, Dad and your little sister. The manager of the team behind PlayStation 3, Kim Nguyen, said, “Our goal is to definitely widen our target base and not be so niche. We are not all about shoot Â’em-up bloody games. There are friendly games.”
They’ve pointed at SingStar and the anticipated LittleBigPlanet, both of which caters to casual and pop culture gaming (reminiscent of styles of the ingeniously infused You Don’t Know Jack). SingStar would very well “click” with females and family, while gamers of the “puzzler” persuasion would find something unique in Media Molecule‘s robust platformer.
Sony is planning on informing the average family of the value that a household could receive from well-rounded entertainment showcase which the PlayStation 3 is. The ability to play powerful games and still deliver high-definition movies more than makes up for the price. Nguyen added:
This is high-def entertainment messaging, where we have our exclusive software titles, and we are delivering a very powerful machine. On the movie side, you have beautiful movies that you can watch on the PS3. We are going for that larger audience.
Add in the Internet surfing capability and the incoming PlayStation Home, the PlayStation 3 just might make the major comeback that some analysts have foreseen. It makes more sense that Sony would take up such a campaign: they’ve succeeded well in the consumer electronics industry that now they can market the PlayStation 3 with the broader market’s trust of the Sony brand.
Sony will be pushing for a broad TV, print and online “blitz” of advertisements in the near future, leading up to the fourth quarter of the year. They have, however, declined to divulge the launch date of the campaign, much less an estimate. But they have mentioned that Sony will be sponsoring major events to market the PlayStation 3, including their own PlayStation AM JAM event.
Also, PlayStation Patrol trucks will continue to sport the PlayStation 3 through the year and allow non-PS3-adopters to try out the console.
Via Video Business
Sony may have been beaten back by Nintendo’s lovable Wii and Microsoft‘s early bird Xbox 360, but the war is still far from over. Taking another deep breath and diving back into another frenzied marketing campaign, Sony is planning on doing what Microsoft has also been taking into consideration: introduce the consoles to the market share of Nintendo.
In other words, they’re going to market the PlayStation 3 toward Mom, Dad and your little sister. The manager of the team behind PlayStation 3, Kim Nguyen, said, “Our goal is to definitely widen our target base and not be so niche. We are not all about shoot Â’em-up bloody games. There are friendly games.”
They’ve pointed at SingStar and the anticipated LittleBigPlanet, both of which caters to casual and pop culture gaming (reminiscent of styles of the ingeniously infused You Don’t Know Jack). SingStar would very well “click” with females and family, while gamers of the “puzzler” persuasion would find something unique in Media Molecule‘s robust platformer.
Sony is planning on informing the average family of the value that a household could receive from well-rounded entertainment showcase which the PlayStation 3 is. The ability to play powerful games and still deliver high-definition movies more than makes up for the price. Nguyen added:
This is high-def entertainment messaging, where we have our exclusive software titles, and we are delivering a very powerful machine. On the movie side, you have beautiful movies that you can watch on the PS3. We are going for that larger audience.
Add in the Internet surfing capability and the incoming PlayStation Home, the PlayStation 3 just might make the major comeback that some analysts have foreseen. It makes more sense that Sony would take up such a campaign: they’ve succeeded well in the consumer electronics industry that now they can market the PlayStation 3 with the broader market’s trust of the Sony brand.
Sony will be pushing for a broad TV, print and online “blitz” of advertisements in the near future, leading up to the fourth quarter of the year. They have, however, declined to divulge the launch date of the campaign, much less an estimate. But they have mentioned that Sony will be sponsoring major events to market the PlayStation 3, including their own PlayStation AM JAM event.
Also, PlayStation Patrol trucks will continue to sport the PlayStation 3 through the year and allow non-PS3-adopters to try out the console.
Via Video Business
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