Sony responds to NPD figures
Despite the NPD figures for November, Sony remains confident and upbeat about their performance. Here’s the statement that they gave to 1UP:
Sony Computer Entertainment America is very pleased with the NPD data for November, showing outstanding sales for all of its platforms. These figures clearly demonstrate the strength of the PlayStation family of products in the US market. PLAYSTATION 3 remains one of the most sought after items this holiday season, selling through almost immediately in all retailers once placed on store shelves.
We will continue to utilize airfreight delivery for the PLAYSTATION 3 to assure a steady stream of systems for North American consumers through the end of the year. And while initial day-one launch shipment goals weren’t achievable due to early manufacturing issues, those problems have been resolved and we do remain focused on having one million PS3’s in the pipeline by December 31, 2006.
The six-year old PlayStation 2 continues to dominate the market, outselling all other consoles in November, including much newer systems from the competition. The PS2 also topped the software category, out pacing all other console’s sales by almost three times.
The PSP (PlayStation Portable Player) had a very good November as well, seeing a jump in sales of nearly 50% and a strong increase in software sell-through. These sales figures bode very well for SCEA as it offers a computer entertainment system for every taste and budget this holiday season.
So, yeah, Sony didn’t meet their 400,000 target, but there’s something very familiar about the situation we’re in right now. Remember the Xbox 360 launch and the shortage that it faced? Microsoft doesn’t have a family of products and a big brand name like the PlayStation’s, and look at how many units the Xbox has sold now? What Sony has to focus on now with the PS3 is to get those units shipped. Unless the next games for the PS3 are really really bad, what we have here is a “tortoise and the hare” situation.
Via 1UP
Despite the NPD figures for November, Sony remains confident and upbeat about their performance. Here’s the statement that they gave to 1UP:
Sony Computer Entertainment America is very pleased with the NPD data for November, showing outstanding sales for all of its platforms. These figures clearly demonstrate the strength of the PlayStation family of products in the US market. PLAYSTATION 3 remains one of the most sought after items this holiday season, selling through almost immediately in all retailers once placed on store shelves.
We will continue to utilize airfreight delivery for the PLAYSTATION 3 to assure a steady stream of systems for North American consumers through the end of the year. And while initial day-one launch shipment goals weren’t achievable due to early manufacturing issues, those problems have been resolved and we do remain focused on having one million PS3’s in the pipeline by December 31, 2006.
The six-year old PlayStation 2 continues to dominate the market, outselling all other consoles in November, including much newer systems from the competition. The PS2 also topped the software category, out pacing all other console’s sales by almost three times.
The PSP (PlayStation Portable Player) had a very good November as well, seeing a jump in sales of nearly 50% and a strong increase in software sell-through. These sales figures bode very well for SCEA as it offers a computer entertainment system for every taste and budget this holiday season.
So, yeah, Sony didn’t meet their 400,000 target, but there’s something very familiar about the situation we’re in right now. Remember the Xbox 360 launch and the shortage that it faced? Microsoft doesn’t have a family of products and a big brand name like the PlayStation’s, and look at how many units the Xbox has sold now? What Sony has to focus on now with the PS3 is to get those units shipped. Unless the next games for the PS3 are really really bad, what we have here is a “tortoise and the hare” situation.
Via 1UP
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