Sony’s Ray Maguire: we were all about functionality, now we’re all about games

Ray Maguire - We must work harder on PS3-PSP marketing - Image 1It wasn’t that long ago when the PlayStation 3’s game library wasn’t anything more than attacking the weak point of giant crabs for massive damage. Back then, Sony kept plugging the console’s functionality – but now, SCEE UK‘s Ray Maguire says that this Christmas, they’re “all about the games.”

Details after the link.

Ray Maguire - We must work harder on PS3-PSP marketing - Image 1It wasn’t that long ago when the PlayStation 3’s game library wasn’t anything more than attacking the weak point of giant crabs for massive damage.

Back then, Sony kept plugging the console’s functionality, but now that they actually have a proper amount of games to be proud of, they’re all about the games. Says SCE UK boss Ray Maguire:

When we first started – because all the functionality [on the PS3] was radical – we talked about that functionality, and in doing that, maybe we weren’t strong enough on the games side of it.

Now, with the strength of the games we’ve got coming out, this Christmas we’re definitely about the games. From our own first party, and also third party, there’s a feast of games for PS3 this year.

Maguire has expressed the same confidence in the PS3’s game library before, saying that it’s large enough that devs will be able to see it as the leading console for multiplatform development. That doesn’t mean that they’re going to drop their marketing on functionality though. In fact, they’re aiming to work harder on marketing PS3-PSP interconnectivity:

Because we’ve been out for a couple of years now, people are starting to understand and discover the functionality of things like PlayTV, and that’s created the desire for people to upgrade to larger hard disk sizes.

[…] I think people are starting to come to grips with that, but what’s probably lesser known is the relationship between PS3 and PSP and the Remote Play functionality.

Those are the things we have to work a little bit harder on – the GPS functionality, the camera functionality – all of those elements which of course give us content to sit on the PS3


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Via GamesIndustry.biz

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