Square Enix president says PS3 needs consistent strategy

Square Enix President Yoichi Wada urged Sony to stay firm on a single business strategy to bolster sales for its high-end PlayStation 3 game console.

Wada says that Sony needs to decide on a gameplan best suited to the capabilities of its machine, earmarking consistency as the primary element in changing the fortunes of the beleaguered console.

Despite its cutting-edge Blu-ray drive and Cell Processor, the PS3 lags behind in unit sales when stacked up against Microsoft‘s Xbox 360 and Nintendo’s Wii.

The rarity of powerhouse exclusive games and steep retail prices have been blamed by the media and industry analysts as the two biggest stumbling points. Wada says:

[The future of the PS3] would be tough if its marketing strategy is not straightened up. Sony first unveiled the PS3 as a mighty home electronics product. Then, after some badgering from game companies, it shifted the position of the console closer to a game machine.

Losses in the PS3 campaign have hurt Sony’s standing in the financial neighborhood. Its drought and Nintendo’s success have combined to produce a status quo wherein Sony has been booted off the 10 most valuable Japanese companies, giving way to Nintendo’s entry to that elite list.

Sony, on the other hand, is marking 2008 as the year of the PS3 with strong games and possible price cuts coming up. The results of the move will remain to be seen.

Square Enix President Yoichi Wada urged Sony to stay firm on a single business strategy to bolster sales for its high-end PlayStation 3 game console.

Wada says that Sony needs to decide on a gameplan best suited to the capabilities of its machine, earmarking consistency as the primary element in changing the fortunes of the beleaguered console.

Despite its cutting-edge Blu-ray drive and Cell Processor, the PS3 lags behind in unit sales when stacked up against Microsoft‘s Xbox 360 and Nintendo’s Wii.

The rarity of powerhouse exclusive games and steep retail prices have been blamed by the media and industry analysts as the two biggest stumbling points. Wada says:

[The future of the PS3] would be tough if its marketing strategy is not straightened up. Sony first unveiled the PS3 as a mighty home electronics product. Then, after some badgering from game companies, it shifted the position of the console closer to a game machine.

Losses in the PS3 campaign have hurt Sony’s standing in the financial neighborhood. Its drought and Nintendo’s success have combined to produce a status quo wherein Sony has been booted off the 10 most valuable Japanese companies, giving way to Nintendo’s entry to that elite list.

Sony, on the other hand, is marking 2008 as the year of the PS3 with strong games and possible price cuts coming up. The results of the move will remain to be seen.