Study shows that more Achievements mean higher review scores and revenue
Think that Microsoft Xbox 360 Accomplishments serve only as extras for X360 games, or as additives to extend the replay value of a game? Well, they are those things, but according to a study conducted by Electronic Entertainment Design and Research (EEDAR), the more Accomplishments a game has, the more likely it is to receive high Metacritic scores and higher gross sales.
Also, games which have online Achievements (such as multiplayer Achievements) are 50% more likely to generate more money than those who have none. So, what does this prove? EEDAR’s COO Geoffrey Zatkin explains:
Consumers want their games to include both variety and abundance of Accomplishments. Our research shows that incentives such as Accomplishments impact sales choices such as which game title to buy and which platform to buy it on; they also extend the replayability of a title.
We agree. Without Achievements to get and win from online matches, most players will be hard-pressed to find more new and novel ways to enjoy the game other than going through the same missions, the same battle objectives again and again.
Via Electronic Entertainment Design and Research
Think that Microsoft Xbox 360 Accomplishments serve only as extras for X360 games, or as additives to extend the replay value of a game? Well, they are those things, but according to a study conducted by Electronic Entertainment Design and Research (EEDAR), the more Accomplishments a game has, the more likely it is to receive high Metacritic scores and higher gross sales.
Also, games which have online Achievements (such as multiplayer Achievements) are 50% more likely to generate more money than those who have none. So, what does this prove? EEDAR’s COO Geoffrey Zatkin explains:
Consumers want their games to include both variety and abundance of Accomplishments. Our research shows that incentives such as Accomplishments impact sales choices such as which game title to buy and which platform to buy it on; they also extend the replayability of a title.
We agree. Without Achievements to get and win from online matches, most players will be hard-pressed to find more new and novel ways to enjoy the game other than going through the same missions, the same battle objectives again and again.
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