TBWA London takes up cudgels for their PS3 campaign
TBWA London has recently defended their new marketing campaign which invites consumers to come up with ideas about how to promote Sony products.
TBWA is taking up cudgels against critics who are not pleased with their experimental project called The Big What Adventure. This campaign invites visitors to submit ideas and come up with concepts for online ad campaigns, TV ads, billboards, among many others. The products that you should pitch about are the SingStar games series and the PS3.
Private Eye magazine isn’t impressed with TBWA London’s move as they said that this is “an attempt to get the public to do TBWA’s work for them”. To answer that, executive planning director of TBWA Neil Houston mentioned that “Thebigwhatadventure.com is an experiment in open source creativity – nothing more, nothing less.”
He continued by saying that another reason for the existence of this campaign is that they want to learn how to mesh and create “with people outside of the conventional realms of the advertising community is something that we think is important.” They also reiterated that they are not relying on outsiders to do their work for them and if ever some advertising outsider pitches a great concept, he or she would be handsomely rewarded, says Houston.
TBWA London has recently defended their new marketing campaign which invites consumers to come up with ideas about how to promote Sony products.
TBWA is taking up cudgels against critics who are not pleased with their experimental project called The Big What Adventure. This campaign invites visitors to submit ideas and come up with concepts for online ad campaigns, TV ads, billboards, among many others. The products that you should pitch about are the SingStar games series and the PS3.
Private Eye magazine isn’t impressed with TBWA London’s move as they said that this is “an attempt to get the public to do TBWA’s work for them”. To answer that, executive planning director of TBWA Neil Houston mentioned that “Thebigwhatadventure.com is an experiment in open source creativity – nothing more, nothing less.”
He continued by saying that another reason for the existence of this campaign is that they want to learn how to mesh and create “with people outside of the conventional realms of the advertising community is something that we think is important.” They also reiterated that they are not relying on outsiders to do their work for them and if ever some advertising outsider pitches a great concept, he or she would be handsomely rewarded, says Houston.
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