Ubisoft on the success of the Assassin’s Creed intellectual property

There’s nothing quite like the feeling of seeing your brainchild exceed 2.5 million units in sales. That’s why Ubisoft“>Adam Novickas, marketing director for Ubisoft’s Assassin’s Creed (PC, PS3, Xbox 360), was willing to talk the success of Assassin’s Creed’s intellectual property, and how Ubisoft went about achieving it.

More on the interview after the jump!

When you have a video game whose sales have already exceeded 2.5 million units, it’s not surprising to hear that game’s developer talk about its success. In Assassin’s Creed‘s (PC, PS3, Xbox 360) case, Ubisoft marketing director Adam Novickas discussed the steps that Ubisoft took to promote the game’s success.

According to Mr. Novickas, Assassin’s Creed was a calculated risk on Ubisoft’s part, a leap of faith, if you will. Ubisoft’s idea was to create an innovative, “sandbox” type of game that would pique gamer’s curiosity and then encourage gamers to buy it via an intense marketing campaign. As Mr. Novickas put it:

One of the main goals of Assassin’s Creed was to create an immersive game with a deep story, compelling characters and an authentic environment. We’re very pleased with how it all turned out in the end.

What stood out in my mind was the overall integration of the entire marketing campaign, in particular the trailers and TV spots. Our trailers were just like movie style trailers so the audience could experience the depth and emotion of the game and get excited about playing it.

The question that may be burning in people’s minds is: will there be a sequel? While there has been no official announcement from Ubisoft regarding an Assassin’s Creed 2 yet, it would come as no surprise at all if Ubisoft were to do a repeat performance of the IP promotional formula that has so far served them in good stead.