Ubisoft: Three games every three years
With the sort of success Ubisoft is churning out as of late, today’s topic brings us one of their more prospective business plans. In a recent interview, Ubisoft publishing VP Jay Cohen states that one of the strongest points Ubisoft attributes to its success is its new Intellectual Properties (IPs).
According to Cohen, Ubisoft expects to make three IP titles every three years, noting Ubisoft’s original IPs like Rayman, Red Steel, and Assassin’s Creed. “If we can keep doing that, they’re sustainable, and they’re ours. We can take them with us no matter where we go.”
In light of this strategy, Cohen further detailed that companies that used licensed IPs often ended up facing complications when the licenses expired. “For example, look at SEGA 2K Sports. They had the NFL license, and now they don’t. Boy, they’re kind of screwed… That’s a big hole in somebody’s business plan. All because the license ran out or the licensor took it back.”
Via Games Industry
With the sort of success Ubisoft is churning out as of late, today’s topic brings us one of their more prospective business plans. In a recent interview, Ubisoft publishing VP Jay Cohen states that one of the strongest points Ubisoft attributes to its success is its new Intellectual Properties (IPs).
According to Cohen, Ubisoft expects to make three IP titles every three years, noting Ubisoft’s original IPs like Rayman, Red Steel, and Assassin’s Creed. “If we can keep doing that, they’re sustainable, and they’re ours. We can take them with us no matter where we go.”
In light of this strategy, Cohen further detailed that companies that used licensed IPs often ended up facing complications when the licenses expired. “For example, look at SEGA 2K Sports. They had the NFL license, and now they don’t. Boy, they’re kind of screwed… That’s a big hole in somebody’s business plan. All because the license ran out or the licensor took it back.”
Via Games Industry
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